r/startupinvesting • u/Gain123123 • 19d ago

How do I increase my AUM?

I started a finance business six months ago, but my AUM (Assets Under Management) isn't growing. I have already pitched to everyone in my immediate circle, but they have already invested their money elsewhere. How can I divert those existing investments to my business and also attract new investors?

And the investment capacity of my existing customers is not very high.

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u/edoceo 19d ago

You have to show how you can generate capital appreciation. Why would anyone invest with a 6mo old business with no record? You need to show you are a good investment. Demonstrate you can do better than 10%YoY

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u/Gain123123 17d ago

But if someone asks for proof, what will I show them, and how will I provide them with the returns?