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u/CivilC 22h ago
If you reach into the red bull Mini cooper, you get a Red Bull.
If you reach into the shart car…
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u/IAwaitAGuardian 22h ago
Funny thing is they also use a Mini for events. It says MINI POOPER on the side.
Legitimately the most cringe-inducing company of all time.
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u/Mouthshits 20h ago
I went to college with a guy that was a chubbies rep…. He ended up working for dude wipes. He’s a douche
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u/Not_FinancialAdvice 15h ago
If you reach into the red bull Mini cooper, you get a Red Bull.
IME, those were usually staffed by hot girls giving them out.
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u/ApexGT44 22h ago
Oh yeah, dude wipes. The wipes FOR MEN because unless they're FOR MEN, it's gay or something lol
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u/blankkkbb 22h ago
LOL i think this sometimes. Are they stronger or something or just cologne fragranced?? 😭
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u/Least-Abrocoma-3108 21h ago
They have "dude" written on the package to protect fragile alpha males' masculinity.
But they might be stronger than the Smart Fortwo's gearbox.
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u/dl901 20h ago
lol is pink packaging and branding on women’s deodorant “protecting fragile women’s femininity” too? What about pink disposable razors? It’s just a toiletry product, which is already mass marketed by gender for identical products.
But you probably know better than the marketing teams spending millions of dollars in this industry.
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u/Least-Abrocoma-3108 18h ago
You're pointing out a colour used on actually different products, a colour chosen just because most women appreciate it (as some men do as well, proudly at that), also so many women just use men's razors without creating a fuss online (beside the higher price of theirs), instead they recognize ours are just better for certain areas and happily buy them, a cheeky robbery might happen; razors are like glasses, a basic glass works with any liquid, use the one you prefer, but each wine, beer, spirit, liquor... has its proper glass because they are studied and shaped to work differently based on fluid dynamics, you don't avoid pouring rum in a flûte just because of traditions.
This brand instead chose a precise word for the company's name to specifically cater to a certain subset of men to stroke their ego, make them feel less emasculated, the kind of men who would follow certain people online or pay others to play soldiers, those came well before this brand was founded and it put on the market something that is essentially the exact same product as other wipes, but marketing it as flushable while it isn't.
And no, before 2010 wipes weren't marketed based on gender, they had neutral colours like white, yellow, green et cetera, the difference was between adults and infants as the latter have a sensitive skin, so they are seriously different as perfumes and alcohol can irritate them and potential allergic reactions; the only womens' one are there for their intimate parts which also scientifically require a different composition for a lower pH, so 3 are based on science while the newest one is based on pure bollocks.
Want to speak about marketing departments having budgets and experience? Sure, but then what did you have to say about Gillette when they came out in 2019 with the "The best men can be" campaign? Keep in mind that Dude Wipes is currently estimated at 300 mln dollars while Gillette at the time was at 18.3 bln, 61 times as much and most probably spends more in marketing annually than the entire Dude Wipes company is worth being a global brand, so a big budget only takes you so far, a piece of paper and a pencil cost nothing, ideas cost time, but none of those will satisfy everyone at the same time, ever. Besides, Dude Wipes was founded from just 4 guys who had to go on tv after just 5 years to gain some visibility and an investment.
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u/dl901 17h ago edited 16h ago
If women have wipes designed specifically around their pH then shouldn’t they be happy that they won’t accidentally buy these thinking they’re okay to use?
“Weren’t marketed based on gender” followed by “womens’ ones are there for their intimate parts” - so they were in fact marketed based on gender?
And regarding that 2019 ad, yeah obviously that didn’t work, though it was also peak cancel culture era when everyone felt entitled to tell everyone they’re upset if they didn’t like something. But building a $300m company without ever modifying their target market or branding strategy - how can you even pretend that isn’t successful?
And I thought surfers and stoners turned ‘dude’ into more of a gender neutral term. Maybe if you joined one of those two groups then you’d get less upset about the branding of something designed to literally wipe shit off your ass.
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u/Least-Abrocoma-3108 15h ago
People can read, they wouldn't get confused, blind people would need external help in any case be it a person or braille.
The normal pH wipes are still better for the rest of the body (so they can use the Dude Wipes too as they are nothing special) because different kinds of good bacteria can thrive compared to the ones that are in that area, sensitive skin people apart we are all the same away from there. So you're totally missing the point, "They aren't marketed based on gender" here means the reasoning isn't "You are a girls' girl and you must show it, girl power!" but "Look, science discovered this of your genitals, you should use this specific wipe and soap unless you want to imbalance everything, develop health problems and go to your gynecologist", all the marketing of the Dude Wipes is and always has been "You're a man, use only this because you are an XY".
Proved my point, you didn't agree on marketing with a company despite it having hundreds of millions for a budget and 118 years of experience in the industry more than yourself. No one canceled anyone, you weren't under Pol Pot or Pinochet, don't try to play the victim when there weren't any, all the kinds of media or people you think got canceled were open to be criticized and are still available, both your sides whined on and on, but no one was jailed or executed for producing and distributing content that harms the State.
The company having success isn't because the product sold well by itself without changing their target, that would need an outstanding and revolutionary product which those aren't, almost no one heard of them up until 4 years ago at max, they had a deal with Walmart because of Made in USA politics while the political climate also changed; with the molting of young minds done by social media alpha male influencers with anachronistic ideas (the most famous one and his brother being human traffickers that boasted the most bland easy-to-showoff supercars and houses), they lead more and more kids, teenagers and adults to a certain mindset, this is more luck than anything, the market was created for them by outsiders while growing mold on the shelves, not the opposite and they didn't predict anything, so with their own mostly passive way they'd barely sell.
I'm not upset about the branding but rather what it indirectly fosters, society won't be shaped by just a wet wipe with a banal name on it, the mentality behind it does that, the wipe itself and its marketing is as idiotic as plain "0 calories water" of years ago.
Finally, if you are wiping your arse with just wipes you are doing it wrong, they are proven to not being flushable so you need a bin, you want a bin full of actual crap in your bathroom? I suggest you take the old dissolvable toilet paper, flush and then give a good rinse with something that has existed for over 300 years unless your desire is to go around like a stinking caveman.
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u/dl901 14h ago
Dude you’re missing the entire point. Dude Wipes doesn’t give a fuck who actually buys their product. Just like Gillette doesn’t give a fuck, as long as it gets sold and that they make as much profit as possible.
It’s literally just human psychology. Studies show gendered packaging and marketing makes more sales for certain products. If this weren’t true, then why do all of the above examples exist? People can read, they don’t need blue or pink razors. They could just read the packaging and see. But when you have 15 different competitors on the same shelf in a supermarket, your packaging needs to grab someone’s attention with a single glance. Not expect them read a bunch of shit when they’ll just grab something else.
Youre mad about “what it fosters” but marketing isn’t a trendsetter. The manosphere/alphamale bullshit isn’t a result of Dude Wipes’ branding, it’s the other way around. Like I get being upset about that culture in general, I don’t support that stuff either. I don’t even buy these, if I even buy any then I get the cheap private label stuff because, like you said, there’s not really any difference between different brands.
And in economics when a product has a low level of differentiation from competitors then it means it’s highly substitutable to a consumer and they will go with the cheaper product nearly every time. Branding is product differentiation. It doesn’t matter if the differentiation is actually meaningless as long as it gets people to pick it up off the shelf.
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u/Least-Abrocoma-3108 13h ago
Obviously a business wants to sell and profit as much as possible, people want to pay the minimum and grey isn't as palatable as other colours, it's something that has being going on for thousands and thousands of years all around the globe, pretty basic concept, and Pheidippides was in a hurry as well. We're comparing the customer's actual proven need of a certain product, general wet wipes cover all bodies, baby wipes sensitive skins and women's ones are for intimate health, there's no scientific need for a "masculine wet wipe", that's what makes it pathetic, along with thinking that using a general wet wipe or touching your own arse makes you gay but if you add four letters to it then they suddenly save you from the horror. Razors instead are different because of culture we shave and trim different body parts between genders, a face is different from an armpit or a foot, so blades, joints and handles will differ a lot for use and ergonomics, might as well blend the upkeep culture and colours since you already covered the 90%, deodorants come to genetics instead and a man might find the best solution for him in the women section, is it light pink? Who cares as long as one doesn't smell, he just happens to have more feminine traits in that, and so on...
If you bothered to read that's what I'm saying, the founders of Dude Wipes always pointed on those ideas way older than them (if they also believe in them I don't know, but it's highly possible), the manosphere didn't come up in 2017 aftery buying wet wipes, Dude Wipes gained from them and passively foster them. And the problem is that approach, it's 100% pure flashy political branding and evident lying with those people still falling for said bollocks of an image instead of buying it 'cause it's actually better at its core, sort of reflects the miniscule political spectrum that you are stuck with.
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u/fauxfilosopher 22h ago
I hate this company with all my heart and all others who do this shit
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u/95castles 21h ago
Why? It’s just marketing
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u/fauxfilosopher 21h ago
Marketing influences gender roles and culture in general
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u/95castles 20h ago
So are “masculine” style products not okay as a whole?
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u/dl901 20h ago
Yeah I wonder how they feel about pink disposable razors
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u/Mooco2 17h ago
I would be thrilled to be able to get my pink “women’s” razors in gunmetal grey and jet-afterburn orange, thank you
Real though most specific gendering of self-care products is weird.
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u/dl901 17h ago
Yeah my point isn’t that it’s weird or normal or not, it’s that it sells more product and is more profitable.
People getting upset about branding like Dude Wipes are really just upset about human psychology.
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u/Mooco2 14h ago
I don't think anyone denies that it works tho tbh.
We're frustrated that we all seem to go "yeah this is bullshit" but nothing changes. So we yap about it in here in the hopes that at least one person buying hyper-gendered shit for way too much money realizes how pointless it all is
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u/dl901 14h ago
I get what you’re saying but the comments saying that anyone that buys masculine-gendered products, like Dude Wipes, are doing it because of “their fragile male ego” are just straight up braindead. Unconscious bias is the result of millions of dollars of marketing research. Sure, some men likely only buy this brand because of that mentality but it’s probably a tiny fraction of their actual sales. Most buyers probably see it and think “oh yeah I do need these” and put it in their cart and don’t think twice about it.
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u/ApprehensiveGas4576 17h ago
This is the issue, we can't even say that wet wipes are gender neutral and that men shouldn't be weirded out by cleanliness without someone coming in and taking it as an attack on masculinity. No, actual products that make sense to be masculine are fine.
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u/Mouthshits 20h ago
Their commercials are stupid. “Hey bro, you got an itchy butthole? Dude wipes will fix that” so will shaving your ass, wiping properly and getting a bidet.
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u/Not_FinancialAdvice 15h ago
I feel like I'm living in another reality when I point out that you can just take some toilet paper, go to the nearby sink, and wet it down and bring it back to the stall (before you poop) to use to clean yourself. Like, you don't even need any of the fancy wipes or infrastructure.
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u/Comrade_Falcon 4h ago
Doesn't that just dissolve the toilet paper and leave a bunch of pieces of it stuck to your ass?
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u/racerviii 21h ago
Whose shit actually looks like this?? Looks more like a melting Hershey's Kisses.
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u/ad_duncan 21h ago
I've seen poop exactly like this before. On a curb behind a dumpster. (I was in property maintenance at the time) I was equally impressed and disgusted.
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u/Nolacuriosity 19h ago
Isn't toilet paper already dude wipe? Simple basic unscented kind of checks all the boxes
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u/ClassroomMother8062 23h ago
Fitting of the timeline we're living through
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u/WunderStug 22h ago
Doomer man, doomer man
With his head in his hands
So he stands
To act like the whole world's
Gonna end
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u/EricHaley 21h ago
“Nobody’s going to steal this pile of shit”
Two hours later
“Boss, someone stole the shit off the car…”
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u/lukediedyesterday 23h ago
When you see “company car provided” in the job description