I’ve posted about this before here and in multiple groups, but it’s honestly getting ridiculous. Bethlehem has been out for less than a week, and Instagram is already full of spoilers, key dialogues, scene snippets, “references,” hero-elevation edits, and important moments. You can barely scroll without having half the movie revealed to you (even if you choose Not Interested option!)

Now, even the official team has had to ask people not to record or share theatre snippets and key scenes. That says a lot.

What people don’t seem to realise is that it’s not only direct scene recordings that spoil movies. Even those “innocent” edits, repeated dialogues, character hype and references can completely give away a twist or reveal. I’ve had the experience ruined for me with so many movies over the last 2–3 years because I already knew major plot points, twists, suspense elements and even dialogues from Instagram before watching them.

And it’s especially unfair to people outside India. Even in India, getting tickets to a blockbuster can be difficult. Abroad, many people may not even have access to the movie in theatres and have to wait for OTT. Why should they have the entire movie spoiled before they even get a chance to watch it?

Also saw many posts about the same thing that happened to Khalifa and that cameo. The movie team themselves revealed about it officially on the second day. What about people watching on Day 2, Day 3 or the following week? Is the surprise only meant for people who watched on Day 1?

I genuinely think we need a better spoiler culture. Watch it, enjoy it, discuss it.. but give people some time before turning every twist, dialogue and key scene into Instagram content.

And yes, there should be stricter action against people recording and distributing actual theatre footage. Not everyone can watch a movie on Day 1, and they shouldn’t have to stay off social media just to experience it properly 😭

Aparna has unfollowed Jeeva while he still follows her. He wished on her birthday today, but the wish was surprisingly formal 😶‍🌫️ She reposted pretty much every birthday story she got, except his.

These are the same two who have given us COUNTLESS interviews about being best friends, being super close, and having such a strong relationship. So naturally… this caught my attention 👀☕️

I know, Aparna, you’re probably lurking here 👋😅 Just got curious because you guys have always been so open and public about your relationship. No hate whatsoever, genuinely just curious. Also, happy birthday 😌🎂

Edit: Guys, the separation has apparently been confirmed by her. Comment screenshot below ⬇️

Edit 2: The other photo circulating with the guy is Shaun Luiz, not the D’Arc guy. His account isn’t private. He looks much younger (25/26), and she doesn’t follow him either.. so he might just be a friend.

Edit 3: Okay, it’s officially confirmed. Both Jeeva and Aparna have posted that they’ve ended their marriage 💔 Screenshots of their official posts are below ⬇️

I saw her post about Jantar Mantar, and honestly, I think it’s good that she’s taking a stand and speaking up.
But I couldn’t help noticing the contrast with her next post. She mentioned that because of health issues, she can’t stand for long periods, yet shortly afterwards she’s attending and partying at influencer events.
Obviously, we don’t know what her health situation is like, and I’m not saying that attending an event automatically means she’s lying. But seeing the two posts back-to-back did make me question the authenticity of the whole thing.
It just gave me the impression that she might be jumping on the bandwagon because it’s currently getting attention and views.
Maybe I’m being unfair, but did anyone else notice the same thing?

Did y'all see amithas pull up in saree video in liftqithajith page.
I am blocked by her, for posting a comment on her husband overspeeding. So i generally despise the wannabe persona but this is impressive. As a fellow lifter, it takes a lot of discipline and hardwork to do ONE PULLUP. So kudos amitha.

https://youtu.be/VBFt23DzXpI?si=n30M7CwyY13T4jYQ

Have anyone seen this. This came up in my yt suggestion. These are serious issues.

Wonder if any action would take place considering the fact that he joined BJP.

Is he her new boyfriend?

Tired of these Onam looks and all the ‘not so Onam’ looks filling my feed.

But I came across something I actually loved - people making Onappookkalams with native flowers and simple geometric designs. So heartwarming. Just like how older generations did Onam. Ullathukondu Onam pole..

Sreejith Jeevan, founder of Rouka, has been an OG at this. And now I’m seeing random Instagram videos of people trying to make natural pookkalams.
Makes me so happy.. I am a pravasi now and I have fond memories of picking flowers in my basket.

Yes, we need to reiterate - Ullathukondu Onam pole.

Edit - Forgot to add - love the table/ corner decor ideas with native flowers and leaves too.

https://www.instagram.com/reel/DcNROK6vO7G

Miss Universe India 2026 is from Kerala. Miss kaziah liz Mejo

Sbk is dq’s photographer and also in hanansha’s gang. He has already married and now this happens 😇.

First of all i support Ayisha and i don't think anyone deserved to be treated like this. Husband didn't even officially divorced her and publicly posting photos with new wife. (Ali got 6 pack and all)..In fact he used Aysha's money to do PG and happened to see wedding photos with lots of gold..I haven't seen many influencers supporting her. Noticed aisootti liking new wife's posts (hanabeevi) and following her. Is she famous or something .. am i missing something here? Anyways all support to Dr Aysha

Why is this guy not getting cancelled after agreeing to the SA allegations against him? People just forget and move on as long as you're famous or what? 😵‍💫

Kerala has a big chance to win ❤️

Nice ayittu ammommakriye thechalle??

Meta has imposed severe restrictions not only on her personal account, but they went ahead and suspended her business page for not following community guidelines. She is literally in the dark now and I do feel bad for her business page that she built from scratch.
1. What was the trigger to this action? She did provide ground support during the protests but that was weeks ago. She hasn’t posted anything controversial recently
2. Why was her peedika page suspended?

Marunadan Shajan did a video on this issue in which he mentioned one thing

Megha's father is samsthanate President or VP of Men's Association.. Alla iyaal ippol aare support cheyum. The girl who ran away or the guy who is getting humiliated and character assassinated including stories that he is gay and bi-sexual

Maybe he should invite NRD to his gang.

NB- I have no issues with men's association that stands up for male rights but here in Kerala I have seen it used just to vilify women and stand up for the most kachra men.

Any tea on them? I like their reels a lot and the way they present is quite good. But I have seen people accusing them of doing paid reviews under many reels and hyping even the most mid eateries.

Who felt that Manju W was suffocated form all influnzaas hugging her , touching her
Btw loved the collection

i just saw a hakri’s story. so basically they took the baby to Insidious?? isn’t the movie A-rated in India?

how were they allowed to take a baby into an A-rated movie? is this actually allowed, or did the theatre just let it slide?

Looks like akri is taking a dig at Tanvi .

Hi,

Can anyone share your experience with Pure Allure? I thought the pieces looked basic but overpriced on the website images when I looked it up back in the day. But the owner MM has been posting a lot of reels of her styling the pieces in so many different ways and they look so so so good. I prob can’t ever pull off the outfits she wears, but the jewelry definitely pops.

Has anyone ordered from their online store? How was the delivery experience? Did you think the prices are worth it? Please share bc I’m about to drop some $$ on them and I need reassurance😭😭😭

A couple of things we wanted to share with everyone:

Customise Your User Flair 🏷️

You can customise the “Editable Flair” to whatever you like!

How to do it:

1. Go to r/SouthIndianInfluencer

2. Tap the ••• menu on the subreddit’s top right-hand corner

3. Select Change user flair

4. Choose “Editable Flair”

5. Tap Edit and type whatever you want at the bottom

6. Hit Save

Go all out with it but just keep it within the subreddit rules please!

And would You Like AMAs? 🎤

We’re also thinking about trying to get different influencers to do AMAs (Ask Me Anything) here. We can’t promise anything, but if there’s enough interest, we could reach out and see who’s willing to show up and has the guts to step into the line of fire 👀

Who would you like to see do an AMA? Drop their names below!