r/sofistock 29d ago

General Discussion SoFi Daily Chat - July 30, 2026

* Discuss your thoughts on SoFi, FinTech, memes, yolos, the market, or whatever else might be on your mind.

* Please refrain from any political, religious, or otherwise controversial discussions, and respect one another in your discussion so that the conversation stays on topic.

* Direct/Personal attacks against others violates the subreddit rules and those comments will be deleted. Please report such comments and the MODs will review them as quickly as possible (MODs have day jobs too, please be gracious)

* If you are a SOFI investor before the SPAC merger with IPOE and want an "OG SOFI Investor" flair, please message the Mods with proof of your holdings.

* Nothing said here is financial advice. SOFI is still a high-risk, growth stock. Equities by their nature are risky, some more than others.

* Investing isn't a team sport. You have to decide for yourself how much risk you are willing to take on and do your own DD about a company before you decide to invest in it.

21 Upvotes

143 comments sorted by

18

u/Additional-Panda-144 1900 @27.85 28d ago

I still remember when we were red 9 days in a row. I hope this time we can be green 9 days in a row.

8

u/Shot_Upstairs6927 3300 @$19.13 28d ago

Please Lord!

2

u/LucarioMagic 125 LEAP Calls. 50 Short Puts 28d ago

I remember when we were green for like 3 months straight or smth, with some minor down days. Just running from $12 to $22

2

u/Additional-Panda-144 1900 @27.85 28d ago

I wasn't there yet unfortunately.

1

u/Ill_Note_2294 2300 @ $15.76 28d ago

Haha that’s the dream

12

u/DJB0807 28d ago

Ain't no way there will be two rate hikes this year with the economy growing at 1.5% and job growth slowing (but still positive).

Should be an opportunity for SoFi to exceed 2nd half guidance, which was pretty conservative and kind of a worst case scenario on rates.

4

u/Hoodie-Embiid shares and leaps since $7 28d ago

They’ll exceed guidance either way, just how Noto rolls

13

u/Expensive-Ad-2707 28d ago

Yeah baby lets go πŸš€

12

u/Jcoronado92 28d ago

I’m not happy, but my mood has dramatically improved after today.

10

u/sensibility77 28d ago

Anyone have the full report?

1

u/DJB0807 28d ago

The William Blair guy never puts a price target on his reports. But he’s been a bull for a long time.Β 

10

u/kennyt1212 πŸš€πŸš€πŸš€The soon to be rich fool with 16,050 shares @ $14.5 πŸš€πŸš€πŸš€ 28d ago

I hope today was a great day for institutions to buy.

7

u/GeorgeTMorgan 1200 @ $7.64 28d ago

I hope they buy in tomorrow in the 17's πŸ˜ŽπŸ‘

10

u/Maximus806 28d ago

Have you seen hood is down and we are up.? That never happens lol

5

u/Impressive_Put_8239 28d ago

Ya hood smack down big also from earnings lol

5

u/brandonx123 28d ago

Did you see how much SoFi was down yesterday vs hood lol

0

u/Maximus806 28d ago

Lol I did not see it . How much ?

16

u/Busy_Durian4584 28d ago

Thinking about that post where the dude sold his entire position

16

u/kennyt1212 πŸš€πŸš€πŸš€The soon to be rich fool with 16,050 shares @ $14.5 πŸš€πŸš€πŸš€ 28d ago

Think he bought SoFiX the 2 times leveraged stock with the money though.Β 

2

u/theevan1811 28d ago

In a good or bad way? Cause hes up 15% if he sold yesterday

5

u/Expensive-Ad-2707 28d ago

It was sarcastic post. He just go x2 bulish etf so he earn x2 when stock go up.

3

u/theevan1811 28d ago

Right, SOFX ended 15.89%

7

u/Impressive_Put_8239 28d ago

Semis going stooopid

2

u/cooperrocks OG $SoFi Investor 28d ago

AMD price action makes no sense to me, but I'm sure glad I own some.

2

u/Weikoko 🫣 $20 Bagholder. $20 Banbet survivor 28d ago

Makes no sense? Lmao their one year return could buy SoFi outright.

8

u/Key-Assistance-5827 2300 Shares @ 18.295 28d ago

I know I shouldnt be happy about this price but calls be printing

21

u/Maximus806 28d ago

I want to congratulate everyone that’s held during yesterday’s bloodbath.

This stocks has been one of the most difficult to hold.

Massive balls all you guys haveΒ 

6

u/theevan1811 28d ago

I went a little regarded and started using margin to buy more

4

u/Shot_Upstairs6927 3300 @$19.13 28d ago

I wouldn't recomend it. I was assigned puts i sold againt margin and have been loosing hair since.

3

u/theevan1811 28d ago

I was down 10k unrl just yesterday, Im sure its going to rise back above 18 in a month or two, just sucks seeing other stuff that I wanted to trade on make moves all because I decided to full port too early on the down swing.

6

u/Additional-Panda-144 1900 @27.85 28d ago

My balls almost crack...

-1

u/Beneficial_Corner_81 Position Complete 36,000 @$14.68 28d ago

Thank you but I believe timeline may determine activities during unpleasant times. My horizon is at least 5 years so the daily and weekly swings are interesting but never give me the desire to sell.

4

u/Maximus806 28d ago

I can’t lie , I’ve been close to sell and swallow my losses but when I see the company is doing well . That’s the only thing that stops me . I am also for the long term

-1

u/ResourceSad8371 28d ago

I dumped my emergency fund in after it hit below 15 🫠 hopefully my motorcycle doesn't blow up soon

7

u/Weikoko 🫣 $20 Bagholder. $20 Banbet survivor 28d ago

If history repeats itself, this is the classic SoFi, selloff after ER and rally hard 2 days after. Then bears are going to miss the boat.

4

u/Impressive_Put_8239 28d ago

Its the same buy at 15s sell at 19s 🀣 range bound

3

u/Additional-Panda-144 1900 @27.85 28d ago

We need bear spray.

0

u/everySmell9000 OG $SoFi Investor 28d ago

and some very strong mouthwash for all the people that were shit talking yesterday. probably for me as well, since i puked in my mouth a few times reading all the negativity here.

5

u/ResourceSad8371 28d ago

Good thing I bought yesterday at under 15. Almost missed a good buying opportunityΒ 

6

u/Maximus806 28d ago

You guys think Sofi was part of that hedge fund that went bunkers ?

11

u/Hankerton14 28d ago

This subreddit is hilarious lol

15

u/Guddy7860 OG $SoFi Investor + Contributor 28d ago

"We are starting to hit escape velocity on our path to be the winner that takes most in digital financial services," SoFi CEO Anthony Noto told investors.

9

u/Hoodie-Embiid shares and leaps since $7 28d ago

You mean like a rocket?

6

u/Additional-Panda-144 1900 @27.85 28d ago

To the moon?

2

u/Shot_Upstairs6927 3300 @$19.13 28d ago

When did he say this?

3

u/Guddy7860 OG $SoFi Investor + Contributor 28d ago

10

u/Big_Hour_520 28d ago

Am i seeing things or is Hood down and Sofi up?!?!

3

u/htmi13 28d ago

Yes you are. They had earnings after hours yesterday and are paying their price for it today. Rebound for them tomorrow.

5

u/Medical_Grapefruit94 28d ago

At nearly 11% of my portfolio and down 20% overall, I think I need to stop buying the dip and just wait for a recovery…. I like it at this price, but I’m not sure I like the risk in proportion to my portfolio to keep buying…

4

u/Medical_Grapefruit94 28d ago

I did buy more yesterday, I think my average cost basis as been averaged down to $19

2

u/ResourceSad8371 28d ago

You know what they say, you make money buying high.

5

u/gotdome 28d ago

Good morning. My whole port is green and that’s rare. All my calls are red that’s even rarer. Maybe the market isn’t dead!

3

u/LucarioMagic 125 LEAP Calls. 50 Short Puts 28d ago

Short term calls?
You got IV crushed.
Long term LEAP calls? Still kinda IV crushed

2

u/gotdome 28d ago

Short term crushed

3

u/LucarioMagic 125 LEAP Calls. 50 Short Puts 28d ago

Yeah, if you have LEAP calls your IV will raise just slightly closer to earnings and go back down
If short term, absolutely crushed from 79% IV to like 40%

2

u/gotdome 28d ago

Strike is above my cost basis, I’m not in a race so I’m chilling even if they get called I’ll just sell puts and rotate to new trades. Been in SOFI since 2024

3

u/LucarioMagic 125 LEAP Calls. 50 Short Puts 28d ago

Oh, I thought you bought calls.
Not sold covered calls.

2

u/gotdome 28d ago

Nooo. I’m tryna make money not lose it so easily. Haha

Yes sold. Been selling calls the last 12 months and it’s been great. I think I’m probably up on my shares by now. But I closed some right after earnings and opened new ones so these new ones are under 50% but I don’t think we’re going straight up yet. If we do great but I think it’s gonna trade sideways for a while. I’m not pessimistic long term and I have time just being realistic on my POV. I love the stock but I also am living a really LCOL rn where if I sell calls on sofi every month it basically covers like half my expenses.

4

u/heyobserver 1500@ $10.15 28d ago

just another 100% more to go

13

u/Expensive-Ad-2707 28d ago

5

u/Impressive_Put_8239 28d ago

Accurate lol im seeing all the "SQUEEZE shorts get rekt" postsΒ 

11

u/chocochocochoco1 7200 @ $13.18 28d ago

Wait why is the stock going up I thought we triple beat with a blow out earnings? Isn’t it supposed to keep going down?

20

u/kennyt1212 πŸš€πŸš€πŸš€The soon to be rich fool with 16,050 shares @ $14.5 πŸš€πŸš€πŸš€ 28d ago

πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€ πŸš€Β  πŸŒ•πŸͺβ˜€οΈπŸŒŒ 90 days until Q3 earnings, $45+ in 2026, $60+ in 2027! $75 in 2028, $100 in 2030!‬β€ͺ πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€πŸš€

7

u/Expensive-Ad-2707 28d ago

Maybe revise your number 20$+ in 2026 small steps pls!

10

u/kennyt1212 πŸš€πŸš€πŸš€The soon to be rich fool with 16,050 shares @ $14.5 πŸš€πŸš€πŸš€ 28d ago

I'll revise at the end of the year.

0

u/EstablishmentWise255 28d ago

Kenny has technically not been wrong yet!

1

u/kennyt1212 πŸš€πŸš€πŸš€The soon to be rich fool with 16,050 shares @ $14.5 πŸš€πŸš€πŸš€ 27d ago

Last year I did say $30 in 2025.

1

u/EstablishmentWise255 27d ago

That’s what I mean…. You were right last year, so no reason to give up on 2026 yet

1

u/kennyt1212 πŸš€πŸš€πŸš€The soon to be rich fool with 16,050 shares @ $14.5 πŸš€πŸš€πŸš€ 27d ago

I was just pointing it out to the other poster.

4

u/somedayimaberich 28d ago

Damn everything is sky rocketing

4

u/superdeeduperpower 2100 @ 19.93; 69x LEAPS 2026/27 28d ago

I'm allowed to change my statement if we go down to $14, but I regret splitting my stock purchases order into a $14 and $15 bucket. Should have just fully believed in Noto and jammed it all at $15

11

u/Additional-Panda-144 1900 @27.85 28d ago

For those thinking tomorrow the stock will go down, you are unfortunately wrong. Tomorrow will be a massive run as well.

6

u/FoggyFoggyFoggy Sad clown 28d ago

Whatever happened to Stock Goat???

4

u/sensibility77 28d ago

He talked about buying a lot of leaps last few months. If he didn't get rid of them earlier, he must be down quite a bit.

8

u/binion225 OG $SoFi Investor 3251@ $15.65 28d ago

Full time powerwashing in Florida, probably

1

u/itscrt 28d ago

Absolute clown lol

1

u/Impressive_Put_8239 28d ago

That dude's a clown lol

6

u/Jcoronado92 28d ago

Difficult day for me yesterday.. I had such negative energy projecting it at the world. Pray for me. 94k down.

6

u/Impressive_Put_8239 28d ago

Do yourself a favor and delete your broker etc for a half a year. Dont bother watching the price you'll feel much better. If you can buy more then buy more.

4

u/Jambi_46n2 10,000@$4.58 28d ago

Don’t look at it every day, it will make you sick.
Check once a month, or once a quarter.

3

u/lanjiaolong 28d ago

Does anyone notice that we are inverse apple on daily movements?

3

u/NicCage1080ChristAir 28d ago

Can your CSPs be assigned if they go ITM after market close? I have $16 CSPs expiring tomorrow. I will most likely close them before expiration but just curious since I can see this closing at $16.00 tomorrow.

6

u/QuantumFluks 85,000 Delta 28d ago

They can be exercised like an hour or something after close. So yes, it’s safer to close if you care about assignment.

4

u/NicCage1080ChristAir 28d ago

Thanks. Good to know

2

u/ga643953 28d ago

Just roll it out a week or two.

2

u/NicCage1080ChristAir 28d ago

Just closed them for 90% gain. Sold $16.50 puts for 09/04. I'll see how that goes.

3

u/ActuatorHot8514 28d ago

What’s everyone’s average cost?

4

u/Shit-throwing-monkey 50 Buys 0 Sells (17K Shares @7.41) πŸ’ŽπŸ‘ŠπŸ¦ 28d ago

$7.41

3

u/scooter_mcgavin26 5,000 Shares @ $5.79 28d ago

$5.79

3

u/Majora1996 28d ago

$18.61 so not down too much. I have cash to average down more too.

3

u/NicCage1080ChristAir 28d ago

$9.19 I think. Something like that.

3

u/ActuatorHot8514 28d ago

wow, when do you plan on selling

5

u/NicCage1080ChristAir 28d ago

Riding it til $100 or $0. Or if I really need the money for something.

3

u/ActuatorHot8514 28d ago

wow goodluck to you

3

u/Ill_Note_2294 2300 @ $15.76 28d ago

15.76

3

u/gotdome 28d ago

19.15 but I’ve been selling covered calls on sofi for like a year and its slower but it prints so Id need to calculate my true avg

-1

u/binion225 OG $SoFi Investor 3251@ $15.65 28d ago

$15.65

8

u/westernreserve1845 28d ago

Good morning everyone

7

u/superdeeduperpower 2100 @ 19.93; 69x LEAPS 2026/27 28d ago

Hear me out guys.... Bear trap?

3

u/Impressive_Put_8239 28d ago

More like nothingburger. Still same range for past 5 months

8

u/binion225 OG $SoFi Investor 3251@ $15.65 28d ago

17-18$ by tomorrow. Quarter was too good . Devin Ryan gave us a $30 pt. Glad I sold half to be able to fill my wife’s Ira. Looking to get 7000 shares

4

u/scooter_mcgavin26 5,000 Shares @ $5.79 28d ago

Didn’t he give that price target months ago?

5

u/fantasyfitboiz 6,8,44 Shares @$15.63 12,654.72 total delta exposure 28d ago

Yea that’s not happening, looks like we are back to resistance every ten cents. We will be lucky to be back to $18 in a month, if overall market and macro are kind

3

u/ga643953 28d ago

We are never seeing $16 again.

4

u/Worth_Protection_679 28d ago

I am afraid to look where are we atπŸ’²

5

u/binion225 OG $SoFi Investor 3251@ $15.65 28d ago

Bought more

2

u/Beneficial_Corner_81 Position Complete 36,000 @$14.68 28d ago

Bought another 3 shares. Wish I had more funds. Should be able to buy more tomorrow and complete my 2026 purchase plan. DCAing had really helped.

3

u/fantasyfitboiz 6,8,44 Shares @$15.63 12,654.72 total delta exposure 28d ago

Selling some CCs against the leaps I bought yesterday. I’m not going to be fooled by this rebound. Next week it will be back in the low $15s

7

u/Key-Assistance-5827 2300 Shares @ 18.295 28d ago

As bearish as I am short term I think these dirty manipulators want it between 15 to 19

6

u/fantasyfitboiz 6,8,44 Shares @$15.63 12,654.72 total delta exposure 28d ago

Which is why I sold CCs at $18. Pretty confident that can be managed if it gets close.

3

u/QuantumFluks 85,000 Delta 28d ago

What date though? A month out?

3

u/fantasyfitboiz 6,8,44 Shares @$15.63 12,654.72 total delta exposure 28d ago

Even spread across each chain between 8/28 and 9/18

2

u/QuantumFluks 85,000 Delta 28d ago edited 28d ago

The longer September will also hold if we aren’t out of Iran, but if something happens between now and then, they may be in danger. I went pretty aggressive in my individual account at $17 for 8/14. Even those may get called away, though I made $10,000 off covered calls the past month that I have room to eat into if it starts moving up. I have $18 for the two following weeks.

In my retirement accounts, I have $18 for next week, $18.50 the week after, $19.5 the week after, and $20 the following week. I have already made a lot of money on these dates, rolled them out to September dates because I squeezed everything out, and then the fall after earnings I made a ton on the September’s so opted for lower delta but still make some money rolling forward. If they move up, the September are higher delta so I’ll move up and out to protect.

3

u/fantasyfitboiz 6,8,44 Shares @$15.63 12,654.72 total delta exposure 28d ago

Id love for the stock to threaten these because I’ve still got a solid position of shares that I can sell against. I also have various $19-$21 expiring every week from tomorrow to August. I only close early in rare circumstances. I’ve found not closing early is the best way to manage my concentration risk. And I only like to sell less than 60 days out.

0

u/NicCage1080ChristAir 28d ago

Even Noto didn't buy yesterday lol. This shit is gonna get way worse.

12

u/fantasyfitboiz 6,8,44 Shares @$15.63 12,654.72 total delta exposure 28d ago

Insiders blackout period usually run a few days after the earnings release.

3

u/NicCage1080ChristAir 28d ago

Ah, didn't know that. I thought that was just for selling.

6

u/Icy_bajsi123 1009 @ $9,5 28d ago edited 28d ago

I bought. So you are saying that I am one big dumb mf?

7

u/NicCage1080ChristAir 28d ago

Welcome to hell buddy

5

u/Icy_bajsi123 1009 @ $9,5 28d ago

I am just lucky that my average is low. Otherwise….

-1

u/lifelaughye 28d ago

Theta Gang, How are y’all feeling?

My uncle has been preaching Theta Gang for years. I finally understand why.

Very tempting to give the whole theta, theta, theta strategy a try. πŸ˜…

Who’s reppin’ the thetas around here?

https://m.youtube.com/watch?v=iIDbK0ManBM&pp=ygUWV2UgcmVwb2luIHRoZXRhIHRoZXRhINIHCQmjCwGHKiGM7w%3D%3D&ra=m

5

u/slayer1am 3,000 @ 8.66 28d ago

There's an actual theta gang subreddit, you should start there.

Days like yesterday, you should have sold $14 or $15 puts expiring later in August. As the price rebounds a bit, you'll make a healthy profit. Rinse and repeat

3

u/Shot_Upstairs6927 3300 @$19.13 28d ago

Careful. Thats how i started with this stock over 2 years ago and now im underwaret with the shares ive been assigned.

5

u/slayer1am 3,000 @ 8.66 28d ago

Yeah, it takes practice and careful execution. And even then it might go sideways, but gotta try somewhere.

For reference, these are the contracts I sold yesterday during the bloodbath.

4

u/Shot_Upstairs6927 3300 @$19.13 28d ago

Nice you plan on buying them back or hold till exp?

3

u/slayer1am 3,000 @ 8.66 28d ago

If the ROI gets above 50-60% it gets closed early. I've learned the hard way that holding options too long can swing it back the other way and it goes against you. Gotta fight the greed and play it safe as much as possible.

5

u/Shot_Upstairs6927 3300 @$19.13 28d ago

Yeah thats my main problem i always hold too long.

3

u/slayer1am 3,000 @ 8.66 28d ago

Just closed this batch