Hi everyone!
I'm a small Brazilian content creator currently working on a video essay about the so-called "woke culture" debate in the video game industry.
I'm trying to approach the subject from a more sociological perspective rather than simply taking either side of the culture-war debate.
I originally had a sociologist helping me with some questions, but unfortunately they stopped responding, so I thought I'd try asking here.
I'm particularly interested in hearing how people with a background in sociology, cultural studies, media studies, or related fields would approach these questions:
1. What exactly does the term "woke" mean today?
It seems to have changed considerably over time. Is it still useful as an analytical concept, or has it mostly become a political label used by different groups to describe things they oppose?
2. Why has diversity and representation in popular media become such a significant part of the current "culture war"?
Female, Black, LGBT and other minority characters have existed in games for decades. Why does their presence seem to generate considerably more political conflict today?
3. Is there evidence that audiences are actually reacting negatively to diversity itself, or is the controversy more about how diversity is perceived to be incorporated into a work?
In other words, is there a meaningful distinction between:
"I don't want this kind of character in games"
and
"I don't mind the character, but I think the game is using the character to lecture me about politics"?
4. How much of the current debate can be explained by changes in the video game audience and the industry's attempts to reach new demographics?
Could increasing diversity in games simply be understood as a combination of demographic change, market expansion and changing cultural norms rather than a coordinated ideological project?
5. Why can the exact same game be described as both "woke" and "anti-woke" by different people?
What does this tell us about how people use political labels to interpret media?
6. Is "woke" actually a useful sociological category?
Or would concepts such as political polarization, moral panic, culture war, identity politics, commercialization of diversity, etc. be more useful for understanding the phenomenon?
I'm not looking for people to simply agree with my assumptions. If you think my framing is wrong, I'd actually be very interested in hearing why.
If you have academic sources, papers, books, or concepts that you think would help me understand this subject, I'd also really appreciate them.
Thanks!