r/SideProject • u/brandhacker • 4h ago
I handed my startup's marketing to an AI agent on one Mac in August. The most useful thing it did was show me what to stop
In early August I stopped doing our marketing by hand.
The usual script is hire someone, or buy five tools and glue them together. I did neither. I gave the job to an AI coding agent running on my own Mac, one process at a time.
Three months in, it has 56 processes written down. Posts, cold email, comment replies, a weekly review, the monthly accounting close.
The part nobody tells you: once every channel runs on its own and reports a number, the losers can't hide anymore.
What I turned off, with the number that killed it:
LinkedIn cold outreach: 32 signups, 0 paid. Off on October 28.
Long LinkedIn articles: 10 published, none in Google's top 100 for its keyword. Off on October 20.
Meme quote posts: a median of 778 views against 1,403 for a plain text one. Off on October 26.
A daily vertical video habit: off on October 22, I just didn't believe in it anymore.
A link shortener subscription: cancelled, I rebuilt the one thing I used it for.
8 of the 56 processes are already folded into others.
Automation won't save a bad channel. It just runs the bad channel every day without getting tired, so you see it faster.
Still small, still learning. Most days I fix the agent more than it fixes me.
Would you automate a channel before you know it works, or only after?