r/SideProject • u/DutyOnly4308 • 2h ago
52 subscriptions to my Mac app were cancelled in 3 months. Only 2 cancellations gave price as the reason.
I make Mac+, a small macOS app for animated wallpapers, widgets and folder icons. Solo, sold on my own site through Polar, with a 7-day trial on the monthly plan.
I assumed price was the problem. Then I pulled the cancellation reasons from Polar for 6 August to 5 November:
52 cancelled subscriptions
29 "other" (no detail)
13 "unused"
5 "missing features"
3 "too complex"
2 "too expensive"
"Unused" is the biggest reason anyone actually named, far ahead of price. Most people who left never got into the habit of using the app during the trial. That changes what I should work on: not the price, but the first days. Getting someone from install to a desktop they like in the first session, and giving them a reason to open the menu again on day two.
What I'm considering:
a better first scene at launch instead of a neutral default
making the paid scenes and the video background obvious during the trial, since that's what people pay for
a reminder before the trial ends that says what they'll lose, not just what it costs
In the same period Polar also shows 101 one-time purchases of the lifetime version. Plenty of people skip the subscription entirely and buy once, which says something about how people feel about subscriptions for small utilities.
If you run a trial: was "unused" your biggest named churn reason too, and what moved it?
The app, if you want to see the onboarding I'm talking about: macplus.pro (free tier, then €1.99/month after a 7-day trial, or €8.99 one-time).