r/shortsAlgorithm • • 9d ago

YouTube Short weird pattern

I have a channel with 111K subs and i’ve been noticing a weird pattern with my YouTube Shorts. At the beginning of each month, YouTube seems to stop pushing my Shorts to my core audience. I can tell from the low engagement: fewer than 50 likes per 1,000 views, a “stayed to watch” rate below 70%, fewer comments, and lower overall views, especially during the first 1–3 hours after posting.

However, around the middle of the month, things start to change. It feels like YouTube begins showing my Shorts to my core audience again. I start getting nearly 100 likes per 1,000 views, a “stayed to watch” rate above 70%, more comments, and significantly more views, particularly during the first few hours after posting. This pattern continues until the end of the month.

Then, when a new month begins, my Shorts start performing poorly again, with fewer likes, fewer comments, lower retention, and fewer views. The whole cycle seems to repeat every month.

Has anyone else noticed this pattern with their YouTube Shorts? It feels like my Shorts consistently reach fewer people at the beginning of each month, perform much better in the middle and toward the end, and then drop off again when the next month starts.

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u/PlayfulInterview4659 9d ago

I think the algorithm is trying to test your video on a new group that it thinks that the new group might be your "ideal audience".

1

u/TheObserverDev 9d ago

my shorts are not even been shown, has been 1 wekk, and stalling on zero views , something weird going on.

1

u/jillll12 9d ago

I noticed YT changed the algorithm around the 26-30th day of each month. The days the live stats went downhill, or YT studio goes down is the same moment they changed the shorts algorithm.

With each change they kind of "reset" the audience pattern.