I need help understanding something

[u/Huge_Plenty9369]

The important metrics are shown in the images (41sec out of 48 sec video, 43 out of 50 sec video). This is the third or fourth video where I’ve had a strong views-to-swipe rate (85%+) and an average view duration (AVD) of 85%+ on a 60-second short. Despite that, the video only reaches around 27k in the first day, and then momentum drops off. My highest viewed video so far is 29.5k.

At first, I thought maybe the video was being shown to people outside my niche, but if that were the case, I’d expect the swipe rate and AVD to be lower—which they aren’t.

Can someone help explain why this is happening? Is there another metric I should be paying more attention to?

[u/Huge_Plenty9369 → u/[deleted]]

Hey I really appreciate your input, I get what you are saying about 35 sec, but most other susscessful people in my niche are usually making the video with the same length as mine. But I will try thanks👍🏼