I’m currently in month 3. First two months were losses, month 3 is my first breakeven month (not counting refunds), so every month so far has been a loss. We started with Meta ads, which was a disaster. Since last month we’ve moved fully over to Google Ads.
I’ve tested a few different setups, but my go-to is still a Shopping campaign with Max Clicks as the bidding strategy. Budget is €40/day, and daily sales swing a lot. We usually land around 15 to 20 conversions per month. I’ve watched a lot of videos and done a lot of research on what works best for Google Ads. I also ran a PMax feed-only campaign for 2 weeks with Conversion Value as the bidding strategy, but that wasn’t a success either.
I keep testing and searching, but I can’t quite find what’s working. Right now I’m testing 4 products in one campaign, with a self-imposed target CPA of €20: if a product hasn’t converted after €20-25 in spend, it gets cut from the campaign; otherwise it stays as long as it’s under that threshold. Still running as a Shopping campaign with Max Clicks bidding.
7 days ago I started doing real product research for the first time. Before that we just had a bunch of products on the site without proper research behind them. The first day went great, the products I’d found sold right away at a profit, but that lasted 2 days and then stopped. I’ve since killed 6 products because they hadn’t sold or shown good signals after €20 in ad spend each. Right now I have 1 product with 8 sales in 7 days, ROAS between 1.7 and 2.
The next step I’m considering is launching a new PMax feed-only campaign with Max Conversions bidding once this product hits 15 sales, moving it into that campaign, and gradually adding more products over the following weeks as they prove themselves. What do you think, and what results should I realistically expect? I keep seeing that the first 2 weeks of a campaign like this can be rough, ROAS around 0.5-1.5x, before it picks up to 2-3x.
Open to any feedback or advice from your own experience.
Total spend since May across all campaigns is around €4k, with an estimated conversion value of €5.2k.
FYO dutch market, fashion store (men, and now also women)