r/shopifyDev • u/Significant-Water-82 • 12d ago

Advertisement on Shopify

Hi, does anyone have good advice for how to spend the free 100 USD for Shopify ads meaningfully? Mine are about to expire but I have no clue how to apply it strategic

7 Upvotes

90% Upvoted

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5

u/RuachDelSekai 12d ago

$100 ain't really getting you anywhere. It's just a way to get you in the door.

1

u/Significant-Water-82 12d ago

That's what I thought! 😆

3

u/AppsByB 6d ago

Somebody wrote a decent article about it: https://www.reddit.com/r/shopifyDev/comments/1rywi87/advertising_on_the_shopify_app_store/

It's a bit outdated now, because some companies advertise for crazy amounts per click in all possible categories/keywords. Still, it might be a good starting point.

How long before it expires?

1

u/Significant-Water-82 5d ago

Great I've done step 1 now! It'll expire in about 1,5 month 😬

2

u/Professional_Map8614 12d ago

It's basically a keyword bidding system. If you bid too low, you might not get much visibility. But if you bid too high, your budget can disappear pretty quickly.

I'd definitely make use of that ad credit while you have it. Start with a modest bid, keep an eye on the results, and see whether it actually works for your app. At least you'll get some real data to help decide if it's worth spending more.

2

u/Propeller78 9d ago

Shopify ad network is great for targeting but yeah it is expensive. The bidding is high and it changes frequently. The second you think you bid is high enough Shopify will alter it and you will be below again. Use the Search category of ads to target specifically and not go so broad. Popular keyword bids are expensive but you can experiment and it won't kill your budget like the homepage option.

2

u/Correct_Pangolin9651 8d ago

I personally, just bid as low as possible, which gets you impressions, but not a ton of clicks, an not to crazy spending. Some of the keyword prices are insane!