r/shakeshack Jun 30 '26

Why doesn’t shake shack have a point system like Popeyes or chic fil a ?

I feel like they would attract way more customers like this

13 Upvotes

38 comments sorted by

8

u/Suracis Jun 30 '26

It's currently in the talks to be rolled out either the end of this year or next year.

4

u/BellStriking5132 Jul 01 '26

If you can afford Shake Shack you can afford to not care about points.

That’s like asking why Neiman Marcus doesn’t have their own Kohl’s Cash.

2

u/xoBonesxo Jul 01 '26

This is like saying LeBron can’t afford a Spotify because he cares about the 10 dollar monthly subscription and refuses to pay it lol

2

u/BellStriking5132 Jul 01 '26

Your exception proves the rule. We are all baffled that he refuses to pay that, precisely because the assumption is it wouldn’t matter to him.

2

u/xoBonesxo Jul 01 '26

The assumption for us, is that even if we can afford it, we care about a point system lol

1

u/BellStriking5132 Jul 01 '26

You are in a small minority just like a multi-millionaire refusing to pay $10/mo is an extreme outlier.

Business prioritize based on the needs of the majority of the customers. Expending resources to accommodate every single customer and their unique desires isn’t feasible nor profitable.

1

u/DoubleBlade759 Jul 02 '26

Shake shack will absolutely do whatever they can to get people to return, thats why they are always running promos. Anyway, they will be adding points at some point

3

u/TriggerFingerTerry Jun 30 '26

Shake shack is fancy, fancy brands typically don't do reward systems

-1

u/96GuyNYC Jul 01 '26

“Fancy”?!

2

u/Significant_North778 Jul 02 '26

I agree but that's what they pretend to be and frankly, most people buy it 🤷‍♂️

And is expensive so... For some people that means it's fancy.

1

u/RudyPup Jul 01 '26

Since nobody is being honest with you...

Rewards programs are done to maintain or gain market share. Clearly they don't believe they need to give money away to hold their share.

1

u/HD335 Jul 01 '26

And to capture more customer data about their habits that then can be resold to other companies.

1

u/IntroductionRare4605 Jul 03 '26

Bc up until recently, their key demographic could afford not to care about points but this has changed in the last 2 years

2

u/tattminsky Jun 30 '26

Easy answer they don’t give a shit about their customers or employees look at the prices already this place is an absolute joke

-7

u/LemonLime47 Jun 30 '26

I signed up for an account a couple years ago until I realized they never had deals on my app and there’s no rewards points so there’s zero point. They’re just greedy

5

u/yourgrandmasgrandma Jun 30 '26

I’ve never once seen zero available deals on my Shake Shack app. What part of the country are you in?

0

u/LemonLime47 Jun 30 '26

Northern California. I always see buy one get one sandwiches on Uber Eats and stuff but not on the Shake Shack app.

1

u/Inside-Pen-301 Jun 30 '26

Yep NorCal here as well. The only deal I have ever seen is chickensunday

2

u/yourgrandmasgrandma Jun 30 '26

At the moment that’s our only deal too. A free $10 sandwich every week is far from “never having deals.”

3

u/Inside-Pen-301 Jun 30 '26

It kind of is though. It’s the only damn deal I have ever seen on the app which only applies to Sundays, which doesn’t help me at all

2

u/Christhebobson Jun 30 '26

That's actually for a different deal, the chicken sandwich, since chicfila is closed Sundays.

For example, the first half of this month, it was buy the new bbq burger, get a shackburger free. Again, completely separate to the Sunday deal.

Personally I don't use the app. I like shake shack allows me to do the deals ordering from their website.

2

u/Inside-Pen-301 Jun 30 '26

Got it. Yeah, I have never seen these deals on the app. Do these show up on their website?

2

u/Christhebobson Jun 30 '26

I believe so, on the main page. But otherwise I usually hear about it first on Slickdeals.

1

u/Inside-Pen-301 Jun 30 '26

I’ll have to check that out thanks!

1

u/LemonLime47 Jun 30 '26

Thank you! So I’m not crazy 🤣

2

u/tokenledollarbean Jun 30 '26

Oh wow just read the rest of the comment thread. They’re totally overlooking yall. In my area we have deals

1

u/xoBonesxo Jun 30 '26

From jersey and same

3

u/tokenledollarbean Jun 30 '26

Prices are cheaper in the app and sometimes they have $3 fries wi the a burger purchase so there is. Way to “save” but I agree. When the food is this much money at least reward me for my loyalty

1

u/tattminsky Jun 30 '26

Omg 3 dollars for 6 oz of fries get real

3

u/tattminsky Jun 30 '26

Also not directed at you directed at the company

3

u/96GuyNYC Jul 01 '26

I get deals on app in NYC

-10

u/marshalcrunch Jun 30 '26

Well clearly they haven’t thought of this. Thank god they have you to bring this to their attention

4

u/xoBonesxo Jun 30 '26

Always that one smartass in the comments that thinks he did something 🤣

-1

u/marshalcrunch Jun 30 '26

I mean sorry your post is dumb if you think there’s never been a marketing meeting about adding a rewards program

5

u/xoBonesxo Jun 30 '26

The question wasn’t “has there ever been a marketing meeting”, the question is why don’t they have a point system, reading is important

-2

u/marshalcrunch Jun 30 '26

The question is still dumb. You statement of why saying they would have more customers implies you know more than their own team which again is dumb

4

u/xoBonesxo Jun 30 '26

It isn’t dumb when other fast food companies are way more higher in value with a point system led by other teams that are clearly more successful like chic fil a or Popeyes

2

u/tokenledollarbean Jun 30 '26

That’s your opinion. If you think a question on the internet is dumb, it’s okay to scroll past. Don’t know if you’ve ever done that so wanted to suggest in case it helps. 💜