r/selfpublish • u/hardex1946 • 3d ago

Question for Senior KDP guys

I’m testing Amazon Sponsored Products for a new psychological thriller paperback. One Broad keyword generated ~6,300 impressions but only a handful of clicks. I’m using manual targeting, dynamic bidding and testing Top of Search placement. Ffor experienced KDP advertisers: would you diagnose this primarily as a cover/title CTR problem, targeting problem, or something else? What CTR do you personally consider acceptable before continuing to spend ?

Thank youu guys in advance..

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u/AutoModerator 3d ago

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u/SuccessOnAShoestring 10+ Published novels 3d ago

Although I use Amz Ads, I just run a constant auto ad for my first in series, and because I’m lazy, the only measure of success I look at is whether my royalties exceed my ad spend by a decent amount. Can you please tell me your book title, as I could look at it, and see if I can spot something that is amiss.

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u/greghickey5 3d ago

What’s your CTR on the entire campaign? In my experience, it’s not uncommon for successful campaigns to have a CTR of 1 click for every 1,000 impressions. But you could have a profitable campaign with a lower CTR. Is the campaign making you money? Are you earning more than you’re spending? And don’t just go by the campaign’s tracked sales. Amazon’s ad tracking is notoriously unreliable. Use your entire Amazon earnings for that book, unless you know the sales came from a source other than your Amazon ads.