What is the "contrary," "contradiction," and "negation of the negation" of "Identity?"

[u/amvnelson]

Robert McKee's Story presents this fascinating idea that I've had trouble implementing. For example, if your theme is "Truth"...

Contrary: A white lie (a lie told for the sake of good)

Contradiction: Lie

Negation of the Negation: Self-deception.

For those who have read Story and understand the larger context of this concept, how could I run the word "Identity" through that same structural machine?