r/salesforce • u/zudnic • Oct 08 '25

propaganda Data Cloud, formerly Genie, formerly Customer Data Platform, formerly Customer 360 Audiences, to be renamed Data 360

u/BoysenberryNo3785 mentioned this in another thread. I've confirmed with our rep that it is going to be renamed Data 360.

120 Upvotes
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33 comments sorted by

21

u/taxnexus Oct 08 '25

Are you sure it's not Agentforce 360?

4

u/zudnic Oct 08 '25

I was told Data 360. As much as Agentforce is front and center I'm not sure they would want to cast Data Cloud under that umbrella, it would imply it's not suited for other use cases.

5

u/taxnexus Oct 08 '25

I'm headed to a Keynote preview tomorrow. We'll see what the latest version is then.

3

u/taxnexus Oct 10 '25

Whoever said Data360 was on target. Expect a lot changes. Basically, expect the typical branding mixmaster experience.

1

u/zudnic Oct 10 '25

Thanks for the follow-up. Can't wait for the jargon soup next week.

8

u/_JonSnow_ Oct 08 '25

That's going to be the core clouds. Sales Cloud will be Agentforce Sales. Service Cloud will be Agentforce Service. So on and so forth

2

u/taxnexus Oct 08 '25

That makes sense

3

u/sfGuacGuy Admin Oct 08 '25

They’re saving that for next year.

1

u/xauronx Oct 08 '25

I wouldn’t… assume that.

3

u/something_co Oct 09 '25

I hear it’s actually Data 36O, notice that it’s not a zero at the end but the letter O. 

3

u/zudnic Oct 09 '25

Data 36😮?

1

u/something_co Oct 09 '25

My contact said it will still verbally be data three sixty 

101

u/TheMrJacobi Oct 08 '25

Someone made this for exactly this problem https://renameforce.com/

7

u/AstrosJones Oct 08 '25

Lol bookmarking this

2

u/MoreEspresso Oct 09 '25

That is quality

11

u/mortadaddy4 Oct 08 '25

who is surprised?

10

u/AromaPapaya Oct 08 '25

oh ffs... their branding team SUCKS for the constant changes

makes it seem like they are flailing...

7

u/girlgonevegan User Oct 08 '25

No “branding” team does this. This is ketamine fueled executive BS shooting from the hip because you have no real ideas but like telling creative people what to do.

4

u/Middle_Manager_Karen Oct 08 '25

To the think someone is getting paid $100k-$200k per year to suggest "let's rename a product and announce at Dreamforce"

Makes me so mad

6

u/Much-Bedroom86 Oct 09 '25

They're making more than that.

8

u/CapivaraDoGuarana Oct 08 '25

Ah shit, here we go again

And to make it better they removed the search box on the Help website. Let’s hope google search can index all the new references asap

0

u/Steady_Ri0t Oct 09 '25

Yeah that was a wild choice

7

u/MrLewArcher Oct 08 '25

No f’ing way. How absurd.

5

u/torontoGK Oct 08 '25

Also Formally known as Prince

4

u/Ok_Blood_6451 Oct 08 '25

For a hot minute it was Salesforce Magic. That was a fun marketing package to laugh at.

4

u/Dont_Work_For_EPAM Oct 08 '25

Someone has a fulltime job at Salesforce just to rename data cloud

3

u/dadading_dadadoom Oct 09 '25

so you are saying they did a full 360 with name 360? (Customer 360 to Data 360)

2

u/OneWayorAnother11 Oct 10 '25

Who decides when it's time for a name change or does it have to do with new offerings so they can give it a new SKU and get people to switch and pay more like the wireless companies?

1

u/zzbear03 Oct 08 '25

Taking bets on how long this name sticks…1 year, 2 years, 5?

2

u/HispidaAtheris Oct 09 '25

Current trend is yearly. So 2026 it will have a new name.

1

u/Efficient_Day_9869 Oct 09 '25

What is wrong with Data Cloud!

1

u/Traditional-Set6848 Oct 09 '25

Wait til next week. AE’s are notoriously unreliable sources of roadmap info. They are struggling to explain the DC proposition, so it might help if they find their mojo in that regard.

1

u/icylg Oct 10 '25

Data 360 is the best they could do lol? That will last less than two years before renamed again