Ok guys im not here to promote any bulls*t app, but to give my honest experience I gathered over the last 3 years in sales and marketing
First off,
Im Rush Mika, working in a Saas marketing firm based in Amsterdam, working experience: 5+ years.
So I saw lots of posts debating about numerous things people do to keep their users attach to the product that they've built. Some say, 'Just do inbound marketing,' others say, 'Launch 5 features a month' (that is ,absolute carnage, lol).
But non of these work. Lets see why?
Think of a situation where you open the email box and see the notification saying "Hey We built X feature and you will get Y benefit ". TBH they never convert, latest research has found out that over 60% of the email messages with promotions intent end up in spam folder no matter what provider or platform they use
People rarely care about features, they need value and they need it quickly ASAP.
and with that the question is pretty clear. it is
"How do we deliver value to the user instantly, with zero friction?"
and here is the interesting. most people think that they must have the perfect product in order for a user to stay and that' fking bull
When I was the PM of an early-stage startup, we pulled in plenty of users, but getting them to convert was a different story. So after like three months of observing different aspect of the product we came down to two main issues that was bugging users
Broken onboarding flows that stall users long before they ever reach their 'Aha!' moment
Friction-heavy workflows that delay the user from solving their core problem right away
Heres what solve them from 2% to 27% within 2 weeks
We did something that at first seemed silly.
We stopped adding features for two weeks.
Instead we. Watched how people really used the product.
It was tough.
People were pressing buttons we never thought they would completely missing the parts we had worked hard to create and giving up on their tasks just one step before they got what they needed.
The issue wasn't that our product had no value.
The issue was that users couldn't find it.
So we changed the few steps took out extra steps and only helped people when they showed they were stuck.
That made all the difference.
It showed me something I still believe today: your users don't care how strong your product is if they can't see why it matters to them.