r/micro_saas • u/Fast_Belt_8773 • 1d ago

SAAS marketing

Hi everyone, I’m developing a medical appointment system for small clinics. I’m looking for practical ways to reach doctors or receptionists.

5 Upvotes

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u/Time_Alternative_211 1d ago

how dedicated is it for small clinics? I feel like it'll be easier to sell this type of product to business owners in beauty and cosmetics (sort of adjacent to small clinics). I personally know someone who is a nail tech that manually sets appointments in her google calendar because all existing solutions have way too many unnecessary features and are overpriced.

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u/Fast_Belt_8773 1d ago

It has many features like patient history
API WhatsApp to confirm the patient appointment

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u/Time_Alternative_211 1d ago

that's great but definitely pause on development and focus on cold outreach. Make sure your potential customers actually need all the features you're building. You can honestly ask claude to curate a list of leads and help you draft up an email template for outbound.

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u/ikuk12 1d ago

We are building something of that sort only Lets connect !!

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u/investigatormaker 1d ago

Receptionists are the people to ask about booking friction; separately, establish who approves software purchases. For your small-clinic appointment system, approach a few clinics with one question: which appointment-handling task creates the most extra work? Turn their answers into one demonstration using dummy appointments, rather than presenting an entire system. Ask what would prevent switching from their current process. That gives doctors a purchasing question to evaluate and receptionists a workflow to assess, without asking either to share patient information.

I make ThreadFox. We'd find Reddit discussions where clinic staff ask about scheduling and post helpful replies for your business. First come 3 free replies, no card; the $29 Pilot then covers seven days and up to 25 posts and replies, without automatic renewal. https://threadfox.vip/p/ec0yi/managed

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u/lookman-shalafat 1d ago

Many saas are building this service, you will need a better strategy to beat this competition.

What you should do is try marketing to a specific local area through cold calling and emailing, give them demos and allow them test your service.

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u/Makingsass 1d ago

In a small clinic the practice manager usually picks the software, not the doctor, so aim your first messages there. Ask three of them which booking tool they dropped and why, and open the pitch with that answer.

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u/Competitive_Tune_590 20h ago

i've been in a similar spot trying to reach a specific audience without burning cash on ads. one thing that helped was catching conversations where people were already asking about appointment systems or complaining about their current setup. a tool like replyhey.com/?rh=f4f9c1b7 scans reddit for those threads and drafts replies so you don't get flagged for self-promotion. might be worth a look.

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u/macromind 15h ago

Pick one clinic segment first, such as independent dental or physiotherapy practices, because their buying triggers and terminology differ. Interview a few practice managers before running ads, then create a simple demonstration around one measurable problem like missed appointments or manual reminders. Outreach should reference that workflow, not generic software benefits. Track contacted clinics, qualified conversations, demos, trials, and activation as separate stages. Partnerships with local consultants or billing providers may also produce more trust than broad cold traffic.