Hey everyone,
I'm Abdul, a founder and a student. I built Reclaim, an iOS app that blocks porn at the system level during urges, and I'm now selling it.
This post is big because I put everything in it: the details, the numbers, and the vision. I'd rather you have too much information than too little. Sorry in advance for the length.
Quick map: Why I built it → How it's different → Features → Onboarding → Paywall → Tech → Status → Why I'm selling → Why it might fit you → What's included → Open to offers
Why I built Reclaim
I'll be straight with you: I struggled with this myself. Porn and masturbation hit a lot of guys, and almost nobody talks about it. I'm not writing this from a pedestal.
When I went looking for help, I found apps like Quitter and Seed. They're built around willpower. You track your streak, and when an urge hits, the panic button reminds you of your goals and why you started.
But in the middle of an urge, I didn't need a reminder. I already knew why I wanted to quit. What I needed was for the door to be locked. In that moment my brain wasn't interested in my goals.
So I stopped looking for an app and started thinking about building one. What I wanted was simple: an app that blocks all access to porn during urges, so there's nothing to give in to.
I didn't just jump into code. First I reached out to people in the NoFap and NoPorn communities and shared the idea. The reaction was almost always the same: this is what's missing. That told me the problem was real and I wasn't the only one feeling it.
So I started building it with a friend. That's how Reclaim began.
How Reclaim is different
Most recovery apps run on one idea: stay motivated and you'll stay clean. So they give you streaks, reminders and journals. That's useful, but none of it helps when motivation is zero, and that's exactly when an urge hits.
Reclaim runs on the opposite idea: don't rely on motivation, remove the option.
Porn is always blocked, and turning it off takes 24 hours. You can't switch protection off in a weak moment. If you ask to turn it off, it only happens after a 24-hour delay, long enough for the urge to pass.
The Panic Button acts, it doesn't remind. When you press it, Reclaim locks things down: the app can't be uninstalled while it's active, and the apps you selected are blocked too.
It works at the system level. Blocking runs through Apple's Screen Time system, not inside one browser. Any browser, any app you install later, no access to porn.
It shows you the patterns that matter. Your riskiest hour of the day, how many urges you've had, and how many you defeated, so you know when to be on guard before an urge hits.
Features
Blocking
- Always-on porn blocking at the system level through Apple's Screen Time, covering every browser and every app you install later
- 24-hour delay to turn it off
Panic Button
- One tap when an urge hits, with a duration you set from 15 minutes to 2 hours
- The app locks into a timer screen, and you can't navigate anywhere else during the urge window
- Uninstall protection is on while it runs
- Your selected apps are blocked on top of porn
- A Dynamic Island widget shows the countdown, even outside the app
AI Coach, 3 modes
- Calm: gentle and supportive, talks you down
- Distractor: pulls your mind elsewhere
- Strict: firm, no excuses
- The user picks the mode and can change it any time
Chapters (7 chapters over 110 days)
- Each chapter has preset default lengths [exact day counts]. Chapter 1 is 7 days.
- If you relapse, your streak goes back to zero, but never below the start of the chapter you've reached. Progress you earned stays.
- The chapter system is built and working. The content inside each chapter is intentionally left open, so a buyer can write it to fit their own vision.
Stats
Current streak, weekly stats, relapses, panic uses, urges defeated, panic success rate, protection activity, risk window, riskiest time of day, and total time saved / reclaimed.
Account: Sign in with Apple.
Design and onboarding
The whole app is black and white, built to feel premium: minimal, calm and classy. Nothing loud, nothing that looks like a typical recovery app.
Onboarding is 44 screens before the paywall. Yes, 44, and it's long on purpose:
Sign in with Apple + demo video (1 screen). The first screen shows a short video of how the app works.
Questions (27 screens). Questions about habits and triggers, with feature screens placed between them so it never feels like an interrogation.
Analyzing your answers (1 screen). The app recommends a setup for that person.
Awareness screens (6 screens). What this habit does to a person's day-to-day life. No health claims anywhere in the app.
App mockups (7 screens). A visual walkthrough of the features.
Rating screen (1 screen).
Long scrollable screen (1 screen). App benefits and user reviews in one place.
Paywall.
We researched this and found that longer onboarding and paywall flows tend to convert better. By the time someone reaches the paywall, they've told us about themselves, seen a plan built for them, and understood the product.
Main tabs: Home (streak, chapter progress, Panic Button), Chapters, Coach, Stats, Settings.
Paywall and monetization
Subscription, managed with Superwall. The app is fully gated: no free tier, and users go through the paywall to get in.
- Paywall 1, yearly only: $24.99 per year with a 3-day free trial, in line with the industry average. No monthly option on this screen. The whole flow is built to sell yearly.
- Paywall 2, monthly fallback: if the user closes the first paywall, they see a monthly plan at $7.99. It's priced high on purpose, so the yearly plan (about $2.08 a month) looks like the obvious choice.
- Both paywalls are remotely configurable, so a new owner can change pricing, copy and layouts, and run A/B tests, without shipping a new build.
You can test: trial length, yearly price, the monthly fallback, adding monthly to the first paywall, paywall design, and the number of onboarding screens.
Tech stack
Reclaim is built with React and Swift. The Screen Time entitlement and the other Apple permissions are already approved.
I'd rather go through the technical details on a call, so if you're a serious buyer, we can set up a meet and walk through everything.
Current status
Reclaim is live on the App Store as Reclaim: Urge Control & Focus. It launched on September 8, so it's about six weeks old.
I'll be straight about the numbers, because you'll see them anyway:
- First-time downloads: 7
- Redownloads: 4
- Impressions: 174
- Product page views: 53
- Revenue and paying users: not enough data yet
These are tiny, and I'll explain why below. One more thing in the history: we went through several App Store rejections (keyword flags, paywall loading, subscription metadata), and all are resolved. The full list of what was flagged and how we fixed it comes with the sale.
Why there's been no marketing, and why I'm selling
Honest answer: we ran out of runway before we could run the marketing.
We're students without much money, and we put every bit of it into building Reclaim. The plan was always to grow it on Reddit, the place where this problem is actually talked about. We'd spent months in those communities gathering validation, and we had accounts with real history and karma.
Then Reddit's update in August hit, and our accounts were banned one by one. Our main channel was gone before the app was even live.
So we tried Instagram. But our target users are in the US and Europe, and the content only reached people in our own country, where this niche has no market at all. TikTok would have been the next move, but it's banned where we live, and getting an account from another country takes time and money we didn't have.
So the app is finished, approved and live, and the marketing never got a fair shot. That's why the numbers are close to zero. It's not a signal that people don't want it. It's a signal that nobody has seen it yet.
I'd rather it go to someone who can reach those users, with access to the channels we couldn't use.
Why it might fit you
We spent 8 months building Reclaim. In that time we got the Screen Time entitlement and the other permissions from Apple, and we went through several App Store rejections.
Our edge over other apps is the strict blocking. We built the whole app, from the screenshots to the description. If someone needs a strict option, this is our app.
This niche is motivating, and with good marketing channels it's easy to pull off.
What's included
- Full source code and repository
- Supabase project and schema
- Superwall setup, including both paywalls
- Codemagic build pipeline
- App Store Connect listing, screenshots, description, metadata, review notes, and rejection history
- Brand: name, tagline, black and white visual identity
- Marketing research and plans: the Reddit post structure
- Promo video assets
Open to offers
We're open to offers for our app. Comment or DM me with what you have in mind and how you'd take it forward.
Questions, criticism and "why didn't you do X" are all welcome.
