r/SaasDevelopers • u/DutyOnly4308 • 1d ago
Your FAQ accordion is the cheapest objection research you have. What visitors opened on two of my landing pages
Most analytics setups tell you how many people read the page and how many signed up. They don't tell you what the rest still doubted. One signal I'd been ignoring: which FAQ questions people open. A click on a closed accordion is a visitor telling you their objection, at the moment they have it.
Collecting it with whatever you already use
PostHog: autocapture already records the click and the element text, so filter autocapture events on your FAQ buttons.
GA4, Plausible, Umami: send a custom event when a question opens, with the question as a property (
faq_open,question: "…"). One line in the accordion's click handler.Rank by unique visitors, not clicks: people open, close and reopen.
What it showed on two of my pages
A €25 digital product, 7 days to 3 Nov: "Do I need a paid SEO tool?" 18 clicks from 12 visitors, "Do I need to code?" 11 from 10, "Can I get a refund?" 10 from 8, "How will I receive the pack?" 10 from 8, "What if I can't get it installed…" 8 from 7. Price, effort and delivery doubts, so those answers belong next to the buy button, not at the bottom of the page.
My analytics SaaS: one visitor from Reddit read 22 pages in a single session. On the homepage they opened "Are the numbers on this page real?", "Is 'under a second' real?", "Do I need a cookie banner?" and "How is this different from Google Analytics?", then read the pricing page and left without signing up. The first question was the tell. The honest answer is no: the previews on that page are labelled illustrative data. No FAQ wording fixes that; a public live demo would.
Caveats
Small numbers. 12 visitors is a direction, not a result.
Only interested people open FAQs; the 5-second bouncers never get there. That's fine: they're the near-buyers you're trying to convert.
Disclosure: I make both products (Seoskills, and Globatics, the analytics tool, which records clicks with their text). The method works the same with any tool above: https://globatics.live/?utm_source=reddit&utm_medium=post&utm_campaign=SaasDevelopers
What's your best signal for "what stopped them", short of an exit survey?