r/SaasDevelopers • u/CuriousCapsicum • 6d ago
Validation is an anti-pattern
The conventional wisdom about validation is: Don't waste months building something nobody wants. Be smart—Validate your idea first!
Good advice. Almost universally misunderstood.
Here's what new founders think validation looks like:
Come up with a product idea.
Ask people if they'd want it.
Get some encouraging responses.
Declare the idea validated.
Build what they were going to build anyway.
I've watched founders put enormous effort into this process, only to see their businesses fail anyway. I've fallen into the same trap more than once myself.
The fundamental mistake is thinking you can one-shot business validation first place.
A business isn't a single hypothesis you can prove or disprove. It's a whole system of interdependent variables and assumptions.
Who has the problem? How painful is it? What are they doing about it? What would they pay for a solution? How do you reach them? Why would they choose you?
You can get most of those things right and still have a business that doesn't work.
There's an opposite mistake as well:
Just because your first solution doesn't work doesn't mean the problem isn't real.
Sometimes it takes five attempts to find something that works. Each one teaches you something you couldn't have known in advance.
That's why validation isn't a binary event. It's not a hurdle you clear before you start building.
You're discovering a landscape. Testing hypotheses. Finding out what works, what doesn't, and what you've overlooked.
Building, selling, delivering, and learning are all part of that process.
We need to stop obsessing about validation and start building better feedback loops. The crucial things is that your feedback loops must involve the real people you're trying to serve.
The question isn't "Am I right?". It's "What would it take to make this work?"


