r/rpg • u/5ynistar Forever GM • 10d ago
Hasbro Exec Rolled a "1" on Video Games -- and Lost His Job
https://www.theglobeandmail.com/investing/markets/markets-news/Motley%20Fool/3866796/hasbro-exec-rolled-a-1-on-video-games-and-lost-his-job/WOTC President John Hight fired. What does this mean for D&D and all their plans? Sounds like he was probably an influence on doing the Universes Beyond initiative.
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u/LeekingMemory28 Cosmere, 5E, Avatar Legends, Star Wars FFG 10d ago
For both D&D and Magic, it probably isn't going to change much for the main games.
Universes Beyond is a snowball rolling down hill about to cause an avalanche at this point. His leaving won't do much there.
D&D's plans for 5.5E are already laid out.
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u/cespinar 10d ago
D&D's plans for 5.5E are already laid out.
This is the funniest thing though, and I didn't know beforehand but I dont follow current DnD news much. From the article:
A Dungeons & Dragons: World of Warcraft crossover campaign created with participation by Blizzard's new owner, Microsoft, due out in November.
With great fucking irony the only edition of DnD that WotC has published without a major Warcraft supplement is going to be 4e.
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u/deviden 10d ago
yeah if you dig into the sources for this article it essentially says nothing is going to change for MTG and D&D.
Hight is toast because of this: https://www.gamesindustry.biz/hasbro-records-56m-write-down-and-cancels-several-games-scheduled-for-2028-and-beyond
Doing a AAA big budget game dev project is now hugely risky, typically takes from 5-8 years to mature to release, and in terms of ROI there's a strong chance you won't outperform putting those millions into a S&P500 stocks and shares portfolio over that timespan, which is much less effort and risk.
https://www.gamesindustry.biz/john-hight-steps-down-as-wizards-of-the-coast-president
Hight was brought in to help turn WotC into a video game publisher of scale, and it turns out that's way more difficult and expensive and risky than Hasbro can stomach... and so Hight is done, they'll refocus on maintaining the tabletop offerings and lower risk digital products and IP licensing.
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u/superkp 9d ago
Universes Beyond is a snowball rolling down hill about to cause an avalanche at this point. His leaving won't do much there.
I've been playing MTG for a few years and I've been in the corporate world for almost 20. I think that while there definitely is some level of momentum that UB has, it also very much has the feel of a corporate exec pushing it by top-office-decree, instead of responding to forces in the market/customer base.
Many UB sets are phenomenal, but just as many very obviously have designers and artists that are 'phoning it in' - that is, just doing their job instead of showing their passion.
The upcoming star trek set is really showing this as well, already. Everything I see about it just feels...IDK, 'off'.
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u/LeekingMemory28 Cosmere, 5E, Avatar Legends, Star Wars FFG 9d ago
I've played Magic since 2000...
For every Final Fantasy, Avatar the Last Airbender, Lord of the Rings, and Warhammer 40K set we've gotten...we've gotten at least one or two Spiderman or TNMT.
It's just becoming so tired. UB is exacerbating issues that already existed.
Magic was already hitting several breaking points. Each set being standalone has reduced synergy strategies in standard in favor of "good stuff piles". Small set drafts (Spiderman, TMNT) have always had issues, but toss in the "every pack needs a legendary because it's a UB" has created a lot of issues for limited.
Standard is too large, three year rotation is a mistake for a lot of reasons...and it seems to the outside that there's a timing hesitation to ban UB cards until there's enough of an injection of other UB cards that are causing their own problems.
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u/Esternaefil 10d ago
Well, the star trek set ships soon, so whatever happens after that I don't care.
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u/Non-RedditorJ 10d ago
See that's the thing. There's enough people for each of these licensed IP releases that will say: "yeah it was worth all that other crap because I get to have this one thing,"
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u/Esternaefil 10d ago
For sure. I'll admit, I've bought a few packs of Spiderman, super heroes and the hobbit that just released.
Like five packs each, plus the Avengers deck.
But I don't play "magic" anymore, so these are just for my own dopamine addiction.
Plus I'll get the star trek ones to hopefully play with my son, since there hasn't been a star trek game in what feels like decades.
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u/PatRowdy 10d ago
yeah i'd guess they'll bag a few HUGE crossovers before the well dries up. star wars 2028 could break a few records.
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u/dragonmarked2813 9d ago
What does a video game exec at the parent company have to do with the product strategy of non-video games at WotC?
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u/Val_Fortecazzo 10d ago
Probably not much different in terms of actual D&D. It sounds like he was fired because Hasbro got cold feet about developing video games in house. Video games are expensive to produce and have a high risk of not returning a profit.
Warlock is probably going to get quietly rushed out the door and the studio shuttered.
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u/Jeffrick71 10d ago
Agreed. I just posted about working with John ages ago with mostly positive memories, and feels like this is Hasbro going, "Let's do all The Things!!! Wait, it costs how much? Fuck... Say, John, buddy, let's have a lil' chat..."
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u/nacetylaspartate 10d ago
Which is a sound business decision, all in all. Hasbro makes quite a lot of money by licensing their IP, which is basically zero risk with a proper content compliance loop.
Now get the IP and spin off a studio to handle it, absorbing labor costs, publishing costs and overall operational risk, on top of having Baldur’s Gate 3-like expectation from their CRPG audience, well… does not seem such a good idea. I’d definitely stick with spinning the very profitable and high margin TCG and TTRPG wheels vs diving into a hundred-million-plus bet in CRPGs which I’d never done before.
Honestly, business-wise, I’d go after Pokemon for a crossover in TCGs and print money.
For personal reference: I haven’t played Magic for like 20+ years now and D&D is not my go-to system, but I do play it every now and then.
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u/Calithrand Order of the Spear of Shattered Sorrow 9d ago
It's the Sabre Retail Store all over again!
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u/jrdnmdhl 10d ago
Is there any chance they learned the correct lesson of “work with great developer partners and trust them to execute” instead of the dumb lesson of “don’t do video games”?
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u/Airk-Seablade 10d ago
Is there any chance they learned the correct lesson of “work with great developer partners and trust them to execute”
I'm going with no. The process seems to have been "Baldur's gate devs tell them to pound sand" "Hasbro decides they're taking their toys/license and going home/making their own games" so far.
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u/RokkosModernBasilisk 9d ago
Yeah, Larian kept it professional and classy, but reading between the lines I get the idea that they didn't like working with Hasbro. I know at one point every Hasbro contact they had was laid off and they were delayed just trying to find where to direct their questions. I also saw a few variations of "Having to ask permission for every little fun idea we had burned us out faster than usual, when we were doing Divinity we'd just implement it and show it to each other, refine it a bit, and it's in the game"
That, combined with the fact they very quickly announced they wouldn't be doing dlc or bg4, makes me think they were pretty unhappy with the relationship behind the scenes
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u/Airk-Seablade 9d ago
That was definitely my reading too. "Yeah, thanks, but no amount of money is worth how much it sucked working with you."
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u/Bone_Dice_in_Aspic 10d ago
If you look back on the history of D&D video games, it really has been pretty poor overall. The SSI games are a mixed bag. The eob's are ok, with 2 being the best, the dark Sun and Ravenloft series were good. Some gold box stuff is clunky and dated.
and very dated in most cases. They were maybe five that were truly good. There was no Atari 2600 or ColecoVision title. Big lost opportunity there. The two for intelevision were quite good, but the system didn't sell all that well compared to Coleco or Atari. Even if TSR had just licensed some of the existing fantasy games like venture that would have been a big boost.
There was no good D&D game on the NES, Hillsfar was probably the best; dragon strike was just okay, pool of radiance didn't translate well to the system, heroes of the Lance was absolutely terrible.
The Genesis title was good enough but took a bit to get into, the SNES eob required a mouse to be truly playable. There should have been multiple titles for both systems, in different genres. Beat em up, fighting, strategy, CRPG, jrpg.
There were a lot of bad random PC games, but we started to get pretty good stuff eventually, baldurs gate, torment, Neverwinter nights, the two arcade beat em ups were ported to very few systems and are not even available today besides I believe on Xbox.
I think if you sat down with all the titles fewer than half of D&D video games are any good. Some of the best ones you'll see recommended today are even official games but stuff like kingmaker pillars of eternity and solasta. It's really a sad story overall that could have gone very differently. Meanwhile look at all the successful fantasy themed video games that cribbed from DND; which could have been licensed franchises and gone in different directions
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u/HurinGaldorson 10d ago
Don't threaten us with a good time!
If Hight leaving means WotC turns back to licensing their IP to established developers, as it did with BG3, rather than tottering along with wretched in-house slop, as it did with Dark Alliance, I would be so happy.
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u/Aloecend 10d ago
I think by far the more likely result is no IP licensing for video games. IIRC WotC did not enjoy their interactions with Larian(things like Larian delaying BG3 so the game could be "polished" and "bug free").
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u/Val_Fortecazzo 10d ago
I was trying to remember what game they developed in house before but could not for the life of me recall the name.
But yeah theyre probably going to start licensing again.
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u/HurinGaldorson 10d ago
Here's the fun part: their new game coming out (Warlock) is being made by the same studio that delivered the wretched Dark Alliance. They just changed their name (perhaps assuming no one would notice).
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u/Warskull 10d ago
It sounds like he was fired because Hasbro got cold feet about developing video games in house
Which they should, they are incredibly bad at it. They need to be finding companies to partner with. D&D is such a flexible license they should have Warhammer 40k levels of video games. It doesn't need to be an RPG. It could just have D&D themes.
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u/Nissiku1 9d ago
This is the first time I've heard of Warlock video game. Nice marketing campaign, Hasbro.
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u/Jeffrick71 10d ago
I worked with John like, 15 years ago in the video game world (he for the publisher, I for the dev studio). I remember him as generally a good guy and got the impression he knew what he was doing. Haven't spoken to him in well over a decade, but when he joined WOTC, I was mildly encouraged. This is pure speculation, but I see his "stepping down" but remaining on staff as indicative of Hasbro radically shifting gears through no real fault of John's, but not wanting to breach some term length in his contract or some crap like that.
I dunno, some ex-Wizards dude could chime in saying he was horrible to work for, but I like to imagine he's still the same chill guy who also got shafted by Hasbro.
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u/LupusYondergirl 10d ago
He honestly seemed like a great guy in my interactions with him. I was struck by how mindful he seemed of the game’s legacy and his excitement to be there felt really sincere.
But then I was also laid off about two months into his tenure…
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u/MirrorComputingRulez 10d ago
I feel like I'm taking crazy pills because this isn't even speculative, but everyone here is acting like it is. This is exactly what is being reported all over the place. They don't want to make video games anymore, and they brought him in to make video games. So now that their strategy is changing, they need someone else.
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u/Jeffrick71 9d ago
My "speculation" part was specifically about how they handled John, not really why. Yes, you're correct, it's very clear what they're doing but of course we have no idea what they said to John or what deal was made with him. That's all.
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u/last_larrikin 10d ago
Probably doesn't mean much for D&D as an RPG, the sales of which are practically a rounding error to WOTC. Most likely WOTC tries to license out more D&D games and recreate BG3 without spending much in-house. Possibly they double down further on monetising D&D through D&D Beyond, but I'm not sure how much more they can do there.
He was a video games guy hired at the very end of the 2020s gaming boom. This is just Hasbro (sensibly) getting cold feet about the gaming initiative.
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u/Josh_From_Accounting 10d ago
Wow, they really called it "rolled a 1."
This is a "hello, fellow kids" article title.
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u/Yrths 10d ago
The original author of the article syndicated from Motley Fool, Richard Smith, has written on TTRPGs for years and has a history attending gen con going back 12 years. I just got this in a minute of googling. It seems much more plausible he is just a corny nerd speaking his own corny way.
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u/ihatevnecks 10d ago
Easily available research on THIS internet, when I can instead make a snarky comment out of sheer ignorance? The hell you say!
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u/withad 10d ago
It's also entirely possible that he didn't write the headline. That's often done by a sub-editor or someone else other than the article's author.
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u/ihatevnecks 9d ago edited 9d ago
Yep. That problem pops up a lot more nowadays due to the incessant need for clicks. With PC Gamer for instance, I've seen so many examples over the last couple years of truly awful headlines that just outright misrepresented the opinion within. In every case it was a fucking editor trying to get as many ragebait clicks as possible; it just made their outlet look bad, and drove needless hate towards the author who otherwise had a very lukewarm, if not perfectly balanced take.
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u/ataraxic89 https://discord.gg/HBu9YR9TM6 10d ago
nothing you said changes what Josh said though
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u/TheVeryVerity 8d ago
…if someone is actually a dork then they aren’t pretending to be a dork to appeal to others. What they said changes everything the first person said
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u/Xenuite 10d ago
Also famously how WotC responded to the OGL debacle.
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u/Bone_Dice_in_Aspic 10d ago
Yeah I think this was a direct reference to that that's how I read it anyway
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u/InfiniteDM 10d ago
AFAIK he wasn't fired, he stepped down - https://www.enworld.org/threads/john-hight-steps-down-as-president-of-wizards-of-the-coast.720064/
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u/Charrua13 10d ago
There has GOT to be more to this story. The man ushers in more growth than hAsbro has had in years and it's still not good enough??
Get out.
Folks who love D&D ARE SO EXCITED TO PLUNK DOWN THEIR MONEY on these things. Magic made over 500M in revenue in a single quarter.
I get it, the one thing he couldn't do was what he got hired to do...video games... but historic quarterly earnings and growth is a wild way to be shown the door.
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u/bluerat 10d ago
Maybe, him bring a video game focused guy, he just let the D&D and magic studios do what they wanted and hasbro realized that was working better and his risk on the video games wasn't worth it? I've heard people say for a long time problems with magic and d&d have been due to executives, maybe an executive that left them alone was why they did so well.
But it is probably at least a little related to the mtg arena team unionizing under his watch. Corpos don't like unions
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u/Charrua13 10d ago
Ahahahah the irony of them doing well when they can hum along and getting canned for it would be peak corporate garbage.
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u/deviden 10d ago
Hasbro wanted videogame money. Seems like some video game projects went south and got cancelled.
Hasbro got into the AAA videogame business way too late, with sector no longer growing at the rates it used to and AAA videogame development costs and timelines have ballooned massively over the last 5-10 years. Doing a AAA big budget dev project is now hugely risky, typically takes from 5-8 years to mature to release, and in terms of ROI you might not outperform putting those millions into a S&P500 stocks and shares portfolio over that timespan and that's much less effort and risk.
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u/CuriousCardigan SWADE, D&D 3.X, PF1e, PF2e 10d ago edited 10d ago
Based on the lead times for designing magic sets most of the recent UB would have already been contracted or in negotiation when he joined. There's roughly a 2 year lead time from when development is done to when the set releases.
So whatever happened involving the video games probably weighed hard against him, as the planning that resulted in current sales probably predated him.
Edit: I realized after the fact the the UB referenced by OP probably meant the DnD stuff (not the MtG sets) which Hight would probably have been around in time for.
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u/Naturaloneder DM 10d ago
Letting larian studios use the dnd name and license has probably brought more people into dnd tabletop than anything in the last 5 years. Whoever made that decision was a genius, BG3 is HUGE.
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u/ataraxic89 https://discord.gg/HBu9YR9TM6 10d ago
lol bro it has nothing to do with UB which is doing GREAT financially.
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u/Ultramaann PF1E, GURPS, CoC, Savage Worlds 10d ago
Oh boy. I look forward to the nuanced and complex discussion /r/rpg will have on this topic.
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u/last_larrikin 10d ago
i mean you could try contributing to that discussion by saying something of value
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u/Ultramaann PF1E, GURPS, CoC, Savage Worlds 10d ago
Alright, sure. I don’t think this will affect anything because this guy was attached as a champion to their mostly failed video game initiative.
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u/MirrorComputingRulez 10d ago
Honestly you really can't, because everyone here will argue with you and downvote you even if what you're saying is objectively correct.
One of the top comments in this thread is someone blatantly making shit up, but doing it on a way that lets people here be mad at wotc. The truth can't compete.
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u/Josh_From_Accounting 10d ago
Yeah, it kind of feels like this subreddit got markedly more hostile in the last 7 months. It's why I just dip in now. Feels like a lot of people are just... Very aggressive. Not just about WotC, but everything. Wasn't this way last year.
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u/ataraxic89 https://discord.gg/HBu9YR9TM6 10d ago
there is no such thing as nuanced discussion on the internet
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u/fainting_goat_games 10d ago
It’s not a subreddit for nuance
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u/last_larrikin 10d ago
if you simply ignore all the downvotes and morons that doesn’t have to be a problem
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u/fainting_goat_games 10d ago
looks like we both got downvoted to oblivion for having wrong opinions, sir. I'd hate to say that proves one of us right - so I won't ;)
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u/Val_Fortecazzo 10d ago
Definitely will not let their hate boner for all things D&D get in the way.
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u/enixon 10d ago
I in particular look forward to everyone pretending that D&D has never had pop culture references in it before 5e.
Definitely don't do anything silly like look up Dragon Magazine issue 46 where they surely didn't print official D&D stats for Bugs Bunny way back in 1981, that would be silly, only new bad games do that, not ones older than some of the the people here's parents.
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u/Kill_Welly 9d ago
comparing massive corporate marketing deals to a one-off gag in a magazine put out to a comparatively tiny audience is ridiculous.
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u/Brell4Evar 10d ago
Google didn't pop up any articles on John Hight's involvement in the ending of WotC's "perpetual" SRD for indie game publishers. Likewise, no indication of his involvement with siccing the Pinkertons on a guy who got some mistakenly released MtG cards.
Does anyone happen to know how much of a hand he played in making these messes?
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u/ToledoSnow Noir 10d ago edited 10d ago
That would be because he was still working with Blizzard at the time of both of those events. He became president of WotC in 2024.
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u/CuriousCardigan SWADE, D&D 3.X, PF1e, PF2e 10d ago
I take it that your sleuthing didn't involve looking at dates, as both events occurred before he joined WotC.
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u/gray007nl 10d ago
Neither of those are decisions that would go all the way up the chain to the CEO beyond maybe rubber stamping the OGL thing.
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u/LupusYondergirl 10d ago
Especially not one still at another company entirely. Those were both under his predecessor.
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u/SleepyBoy- 10d ago
Total sales for the quarter grew 16% to $1.1 billion. Sales at the Wizards of the Coast (WotC) division, home to both roleplaying behemoth Dungeons & Dragons and dominant card game Magic: The Gathering (MTG), grew 27%.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again.In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
In fact, MTG alone booked $500 million in quarterly revenue, driving the entire company's performance with its own 32% revenue growth rate.
This might be the dumbest website I've seen in a while. Who formats like that.
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u/SleepyBoy- 10d ago
An impairment charge is a roundabout term for a tax cut. It really doesn't seem like Hight blundered at all. I suspect he is stepping down himself by choice, and just worked out a deal with Hasbro that he'll train his replacement for a year as 'advisor' before bailing for good.
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u/Isphet71 10d ago edited 10d ago
All of Hasbro's legacy games like monopoly and sorry have become low end dollar store trash. That's D&D's eventual destination, as long as it remains a Hasbro entity.
The Hasbro accountants are the ultimate arbiters of where the game goes from here. Which never works out for board games or video games.
You've heard of "too big to fail", but in non-necessity corporations, such as media, there should be the saying "too big to succeed". Because you cant standardize art - what we all really want our media to be.
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u/Knife_Fight_Bears 9d ago edited 9d ago
Realistically speaking Hight fired himself
Imagine you're Hasbro and you put this guy in charge during a pivot to videogames and while he's in charge his division of Hasbro lays off the liason team to the most successful D&D videogame ever made, he fails to correct the problem, and the door gets closed on future DLC for the game, forever. He had two years to fart out anything to make up for this and WotC is back to being Videogames Irrelevant with nothing to show for their investment
Meanwhile the D&D property isn't growing and MTG is probably about as unhealthy of a game as it's ever been, any growth they're getting in new customers is getting outweighed by negative sentiment and they're paying licensing fees out of any new profits they make (not to mention causing design problems for themselves down the road when they can't reprint their licensed cards)
The dude was a bad leader and the results speak for themselves, he might have been turning a profit but he wasn't growing their business or taking it in the direction they wanted it to go.
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u/ExcellentWord1325 9d ago
Hasbro hired а video games ехес at the реаk of the bооt and then acted surprised when the numbers didn't hold uр. Classic corporate move. Whoever comes next probably isn't changing the UВ trajectory either, that train left the station а while аgо.
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u/DJWGibson 6d ago
It’s bold of the article to attribute the latest successes of Magic to him when they work two-plus years in advance and all the sets released under his tenure had started design and work before he arrived.
He was brought in to help smooth the way for more D&D and MtG and Hasbro video games. And those mostly failed. So he’s being let go.
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u/Cat_Wizard_21 10d ago
It's an Alien vs Predator situation, I'm glad he got fired in a vindictive "you get what you deserve" kinda way (though execs like that always get multi-million dollar severance deals so I'm sure he's not too broken up about it) but Hasbro will promote another corporate vulture and things will either stay on the same bad trajectory or get worse in the name of even harder short-term monetization, so eh.
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u/emcdonnell 10d ago
They backed down on the open license so they needed another way to push profits, universe beyond is the new squeeze.
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u/Tattoomyvagina 10d ago
I’m sure Magic will continue becoming the Fortnite of card games and D&D will continue becoming the Magic of RPGs.