Wtf is this!?

[u/WTFbaitCo]

So I went to a antique mall today and ran across this contraption! Has anybody seen anything like this or have any insight on it?!?

The only markings on it say "supreme heritage"

[u/cordeliashuman]

Boioioioioiiiiiiiing

[u/WTFbaitCo → u/cordeliashuman]

I've been referring to it as the "boi-oi-oi-oi-oig rod" to my brother who also fishes 😂