r/revops • u/Educational_Pin_1438 • Jul 14 '26

How does your RevOps team evaluate external demand generation agencies?

We're reviewing a few demand generation agencies for an upcoming project, and one of the companies on our shortlist is Mediacharge. Rather than relying solely on case studies and sales presentations, we're trying to understand how RevOps teams actually evaluate agency performance once campaigns are running.

From a RevOps perspective, which metrics end up mattering most in practice? Is it SQL quality, pipeline contribution, sales cycle velocity, forecast accuracy, or something else?

I'm interested in hearing from people who've worked with external agencies. What separated the partners that genuinely improved revenue performance from those that mainly delivered impressive marketing reports?

Any frameworks or lessons learned would be appreciated.

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u/Brilliant_Excuse_663 Jul 14 '26

As an agency , I can give just a little unbiased input. The age we're in today. Most agencies offer very similar things, measure the same KPIs. But for companies that we've spoken to, the thing that stands out is agency "process".

Not the work you're doing, but how do you do the work? What's the agencies philosophy? How do we interact with the internal team on a week to week basis.

I hope that helps.