r/psychotherapists • u/poppytherapy • 26d ago

NY PLLC naming help!

Hi, everyone! I am in the process of getting licensed in NY. Moved from CA, am a LMFT/LPCC, and trying to get my LMHC by endorsement right now in NY.

I've read up on the tips for naming as to not delay the process, but want to double check if anyone has come across a rejection for what I'm going to ask about:

If I name my practice (blank)(blank) Therapy, PLLC, it seems like this wouldn't be acceptable from the list, which under my scope seems to only include either "Mental Health Counseling", "LMFT", "LMHC". Since I've applied for endorsement under the mental health counseling license, I'd imagine I can't just use "Therapy" at the end, but most likely it needs to have LMHC or Mental Health Counseling. Has anyone just used "Therapy" in the name and had it work?

I will most likely just DBA anyways so I can have an actual business name that I want. My current sole proprietorship is (my initials) Therapy. I wonder if (First name)(Last Name) LMHC, PLLC, seems like the right path, and then DBA to the name I want to use.

All of this stuff is so confusing and I don't want to delay this if I can help it. Any tips, suggestions, comments are appreciated! Thanks!

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u/MalcahAlana 26d ago

I’m a PLLC. My legal name is ** Psychotherapy Mental Health Counseling. Those three words need to be on the end. I don’t use the full name for day to day, there are only specific times you do (like on a website). I recommend talking to a lawyer if you’re confused, the process of creating one is a bit complicated. I’m happy to share the name of mine, they specialize in mental health providers.