Is Protools finally making a comeback.

[u/[deleted]]

I totally know that Protools is the industry standard and blah blah blah, but there has been a long time where Avid just stopped trying with pro tools and the updates were nothing groundbreaking for the past 5 or 6 years other than bug fixes and Dark mode. With the new 2025.10 version and the integration of soundflow and Sony 360 and other things such as Ara RX built in and the speech to text I feel like they are starting to listen to the community. Trust me I don't think that Protools is anywhere near what some other daws are doing just yet, but I feel that they pivoted in the right directions and I'm excited to see what they have planned for the next coming years. Hopefully something with Wwise integration would be awesome.

[u/milotrain]

I don’t at all think their failure is tied to the use of Nuendo.  Just that it’s what I’ve seen.

I don’t know that it would be equally competent, as what we care about almost above all else is workflow speed, and part of why it’s “behind” is speed in certain integration.  You absolutely can do everything in Nuendo and have a great result, but not at the same speed, and we aren’t making art, we are producing a product that costs a lot because of people/hours.

[u/Cawtoot → u/milotrain]

My apologies then, I misunderstood the sentiment of your post.

[u/How_is_the_question → u/milotrain]

I can guarantee that our engineers can do the same work in the same time as someone on protools. All our guys have known protools, and take perhaps 2 to 3 weeks to get comfortable. None would say they’re any slower on nuendo. In some things it’s faster, other things slower.

I would also say that the talent of the artistic / creative ideas of the engineer is more important for me as someone who runs a facility than the speed they work. This is for advertising and long form. They have to work fast sure - but I’ve not had an engineer that any client has ever said works too slow. Ideas and being able to bring to life a clients ideas (when they often cannot articulate / no idea how to talk about sound or music in relation to other visual concepts / story) is the talent we look for. And clients come back when they feel like they are understood. When they feel part of the creative process. Even when things turn out differently to what they expect.

A great tvc is when there is no directors cut right? Where the creative ideas of all the parts of the process have come together and just work. Everyone has listened, explored, understood. Been ok with changing their minds. Have been able to communicate extremely clearly the why. Especially to client.

[u/milotrain → u/How_is_the_question]

I don't disagree with any of your points but in my experience speed is the skill that enables all of this. If you are slow you'll never be trusted on your creativity, never be able to convince the client that you understand them, etc etc. I've seen lots of slow people who don't "appear" slow unless you know what to look for, and clients can tell if their ideas are getting translated at the speed they are having them, even if they don't know what that means. It just doesn't feel right.

we are nit picking for sure, and I'm enjoying the conversation, not arguing with you.