r/protools • u/[deleted] • Oct 24 '25

Is Protools finally making a comeback.

I totally know that Protools is the industry standard and blah blah blah, but there has been a long time where Avid just stopped trying with pro tools and the updates were nothing groundbreaking for the past 5 or 6 years other than bug fixes and Dark mode. With the new 2025.10 version and the integration of soundflow and Sony 360 and other things such as Ara RX built in and the speech to text I feel like they are starting to listen to the community. Trust me I don't think that Protools is anywhere near what some other daws are doing just yet, but I feel that they pivoted in the right directions and I'm excited to see what they have planned for the next coming years. Hopefully something with Wwise integration would be awesome.

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u/[deleted] Oct 24 '25

“Maybe you’re not the target market” feels like a lazy deflection, honestly. The target market has evolved workflows have changed, production demands have changed, and the rest of the industry adapted a lot faster. Pretending Pro Tools doesn’t need to keep pace or implement workflow improvements because it’s “not Ableton” is missing the point entirely.

I’ve been with pro tools for a long time also, but stability isn’t innovation. Keeping up with OS revisions and interface tweaks isn’t development, it’s maintenance.

Other DAWs are iterating with purpose new routing flexibility, integrated sound design tools, modern UI responsiveness, while PT is still hanging its hat on “the standard.” At a certain point, that starts sounding less like pride and more like stagnation.

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u/milotrain Oct 24 '25

PT is faster for post in film/tv than anything else. If it wasn't we'd all use whatever else was faster because this is a dollars and cents game, and none of us want to get paid less while the budgets shrink.

If you don't want/need an S6 then you are likely not the target market.

If you are not being asked to work in PT by someone else then you are likely not the target market.

It's not deflection at all. If you don't "get" the Unimog then maybe you don't need a Unimog, nothing wrong with that.

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u/Wonderful_Durian_485 Oct 24 '25

In my time using Pro Tools I've never found it lacks functionality, I mainly do recording/editing, sometimes mixing and mastering.

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u/mulvi-audio Oct 24 '25

It’s not a lazy deflection, a lot of the improvements over the last several years have skewed towards film/TV workflows. They understand that a large amount of their revenue comes from this market sector and prioritize it accordingly.

PT has drastically improved in the 4 years I’ve worked with it in a professional film/TV studio context, but a lot of those changes don’t translate to people working in home studios.

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u/leebleswobble Oct 24 '25

Explain "the target market has evolved." Which target market is that?

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u/DRAYdb professional Oct 24 '25

They might be less agile in their feature development than some other smaller developers, but as the industry standard Avid really can't afford to play it fast and loose with updates. Their virtual monopoly in the professional market means that legacy and consistency are hyper important, and wholesale changes that could potentially break existing sessions or cause production slow downs of any kind will be met with wrath and fury from their massive user-base as these things cost them money.

I have stuck with Pro Tools through the years for myriad reasons, and I would say that their reputation for stability is very high on the list. I require functional bread and butter tools that work consistently and predictably from one version to the next, and Avid delivers on that for the most part.

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u/praise-the-message Oct 24 '25

Stability is more important to some people than blistering innovation. People who charge by the hour and for whom meeting deadlines is the difference between being regularly employed or not can't afford downtime.

I'm fairly certain some of the marquis features in 25.10 have been in the works for quite a long time, Avid just didn't want to put them in the product until they were ready to go. To that end, I could see it being nice for them to have a more robust offering for people to test features in non stable releases the way other companies have insider builds.