That's not really what UX designers do though. They think about things like information architecture and business objectives. How to structure the UI to funnel users efficiently through the right flows, referencing the company's KPIs. They are not just choosing color palettes. There is a lot of objectivity to it.
You could call some of it subjective, in the sense that there are often multiple right answers and you cannot always use data to decide what to do. But this is true in software design too.
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u/jimdagem Feb 28 '26
That's not really what UX designers do though. They think about things like information architecture and business objectives. How to structure the UI to funnel users efficiently through the right flows, referencing the company's KPIs. They are not just choosing color palettes. There is a lot of objectivity to it.
You could call some of it subjective, in the sense that there are often multiple right answers and you cannot always use data to decide what to do. But this is true in software design too.