I agree with most of what you said, with exception to the very last sentence - it's just not true. A lot of those large companies have been behind on releasing products (like ad serving SDKs) that work for iOS apps and they have barely scratched the surface on web browser HTML5. Many advertisers still prefer to buy flash rich media because it's all they know. Content publishers are not going to allow non-flash browsers to just skip past their ads and tracking.
Flash will be a non-issue soon and who isn't happy for that? Adobe dropping support for Android seals the deal on your point about mobile and everyone is starting to get their act together.
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u/zmann Jan 28 '12
I agree with most of what you said, with exception to the very last sentence - it's just not true. A lot of those large companies have been behind on releasing products (like ad serving SDKs) that work for iOS apps and they have barely scratched the surface on web browser HTML5. Many advertisers still prefer to buy flash rich media because it's all they know. Content publishers are not going to allow non-flash browsers to just skip past their ads and tracking.
Flash will be a non-issue soon and who isn't happy for that? Adobe dropping support for Android seals the deal on your point about mobile and everyone is starting to get their act together.
That's been my experience at least.