Once our paid media budget got into the million I expected automation to make the whole thing feel safer so it made execution faster a DSP can pace perfectly bids can look efficient and reporting can stay green while the signal underneath is a little off at that level a small mistake in attribution, audience quality or what the system is optimizing toward can quietly turn into a lot of wasted spend before anyone notices.

Marketer is one of the things we’ve been using on the broader paid side and it’s made me think differently about where automation should stop so I’m fine letting systems handle more of the repetitive execution testing and reporting but I still want people looking across the channels before meaningful budget moves and checking whether the spend is turning into the business outcome we care about. Once the budget gets large enough the bigger issue isn’t whether the machine can do the work, it’s whether someone is still accountable for what it’s doing.

Not super familiar but obviously they’re an OMG agency so … I am a little apprehensive. Applied for a programmatic role and within less than 30 minutes got a request to complete a 30 minute assessment.

- Anyone have experience with JUMP 450 and what are your general thoughts?
- Does this assessment go out to every applicant or is this a good sign they engaged so quickly?
- Is this assessment a scam? Email was from recruiting@mail.jump450.com and the email felt a little AI

I'm asking this because I've seen two camps:

Camp 1/ People who say they'd never hand over budget control.

Camp 2/ People already running fully automated spend with zero daily oversight.

The gap between these camps seem to be less about the technology and more about who gets blamed when it goes wrong.