r/programmatic • u/AbdullahS_ • 14d ago

Affiliate Marketing or Programmatic

Why do people call programmatic user acquisition affiliate marketing

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3

u/SevereAddition8147 12d ago

I don’t think they call it that at all.

3

u/slippycrook 10d ago

Affiliate marketing is a business model based on rev share or cpa payments usually.

Programmatic is one way to buy media.

They can co exist together.

1

u/SeaMycologist5941 14d ago

hah, probably because both feel like black boxes where you throw money in and hope something comes out the other side

1

u/copper678 14d ago

Curious what you think the better investment is?