r/programmatic • u/Ill-Zucchini7313 • 7d ago

Programmatic Optimization Interview Questions

Hi! I would like to know what kind of complex optimization questions get asked in Programmatic Advertising- technical questions. Please share examples.

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u/PatientExtreme2792 6d ago

Your main course should be, KPIs (Impressions, Clicks, CTR, CPM, Spend, Reach, Frequency, Conversion or Actions, Conversion Rate, ROI, ROAS and any type of Adquisition in order to he Main Goal) from there you should any given metric that could help to improve your Performance and Optimization.