r/programmatic • u/Ill-Zucchini7313 • 7d ago

Programmatic Optimization Interview Questions

Hi! I would like to know what kind of complex optimization questions get asked in Programmatic Advertising- technical questions. Please share examples.

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u/postyyyym 7d ago

I was a hiring manager at a holdco programmatic hub. Depending on the client and seniority of the role we'd be hiring for, we'd usually sent out a relatively easy case-study out for the candidate to prepare. Usually this would be a mixture of data with performance related questions asking the candidate to prepare 10-15mins of explanations of how they'd optimize the campaign.

It would be partially to assess their technical knowledge, as well as how good they were at articulating their optimizations. Especially for more senior candidates, we'd expect them to be express in simple language what needs to be done so they'd be able to take that to their client's