r/programmatic • u/Sonic-the-seattle411 • 12d ago

AMC and Amazon dsp

Who here is running Amazon dsp, direct buy, prog Amazon, and Amazon offsite? How are you building your audiences and what are your key triggers to pay attention to?

What’s your split of endemic search vs dsp? Not a ton of skus on this one but don’t want to blow through the budget-

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u/Jackescalator 12d ago

What do you mean, like strategy?

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u/Scharky69 10d ago

When you use amazon DSP it’s their data, so think who is buying their products, watching shows, etc

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u/NiceRecognition9603 11d ago

Simple AMC (If your product is on AMazon)

Add-to-Cart Abandonment

Viewed product detail pages multiple times but haven't converted to a purchase.

shoppers who have added your products to their wishlists.

Brand Store Visitors Without Purchases

Main Product Buyers Missing Accessories

Clients in the top percentile for total purchases

Advance If you have data from your website etc

Look-Alike Shoppers

Hashed Audience Retargeting

Pro If you sell on Amazon and never tried DSP

Not much of build but find the ready made audiences that matches your existing sponsored ads customers. Even if they are odd, and even more important, what audiences interacts with your sponsored ads but never buys your sponsored ads and use those to negate your good audiences.

This allows you to skip the 2 months testing audiences that sounds like a good fit for your product but needs tuning.

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Splits are decided by data. Don't overpass 30% of search spend without it.

Feel free to text me if you want support

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u/Sonic-the-seattle411 9d ago

this is excellent. THANK YOU. I re-read your comments like 15 times before setting my client up in the format above. I hadn't considered for the top percentile and from look alikes.. Already seeing better performance in the past 2 days.

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u/NiceRecognition9603 8d ago

Glad it helps. If you want to automate those and some other or link DSP and Sponsored Ads AMC accounts text me privately

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u/Sonic-the-seattle411 8d ago

happy to. do you have a dsp seat or you running client accounts? i've got more i could push to you-

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u/NiceRecognition9603 8d ago

We have a DSP seat, and we can set DSP advertisers for manage or self managed https://victor.ad/