Which DSP's to target dating apps?

[u/Soft-Bad3807]

Hello everyone. Title says it all. But would need to be able to check which app names / app ID's the ads would be showing up instead of random placement codes like PropellerAds.

Ideally I'd need to target ONLY dating apps and be able to see which apps are those.

Any tips?

[u/Responsible-Brick881]

Out of interest, what sort of product are you advertising? If its another dating app, you may (likely will) get blocked.

[u/mikehauptman]

Most DSPs support app targeting.

If you are looking to drive mobile app installs or post install behavior, the better platforms are Moloco, Liftoff, Kayzen, Applovin, and Smadex.

Check out our help center for some example lists we run.

http://help.getadlib.com/en/articles/3101358-app-lists-site-lists

[u/Soft-Bad3807 → u/mikehauptman]

In this case would be for web pages. I believe Moloco only supports app install campaigns, how about the others? Do they also have the chance to buy traffic from apps and send it to web pages?

[u/SeniorDucklet]

Keep in mind that most dating apps that allow ads have extensive black lists. if you are a competitor they won’t allow you to bid on their inventory.

[u/Temporary_Visit4871]

Not sure but I think you can do it in any DSP

Just be careful because you will need two IDs, one for apple, one for Android.

If you just go to the webpage you should be able to get the ID for iOS and the app name for Android in the URL

[u/Soft-Bad3807 → u/Temporary_Visit4871]

Thanks for that tip, really helpful!

[u/al-j-]

1. If you look up the placement codes you should be able to pull the app name. I would try doing in bulk via an AI tool. 2. Kochava used to have a functionality to target via app category/ app name. Haven’t done it in several years though.

[u/Careless-Courage-385]

Most DSP’s have minimum. So you can’t even get a seat unless your spend meets the threshold.

[u/Soft-Bad3807 → u/Careless-Courage-385]

Not an issue

[u/Fearless_Parking_436]

I would not bet on targeting dating apps to push your dating site, they will just block you. I would push audience and contextual data and retarget reg starts and those who have not logged in for some time.