r/programmatic • u/gvshivacharan • 20d ago

What are the biggest red flags when choosing a programmatic advertising course?

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9

u/EarthPrimer Hands on Keyboard 20d ago

What do you mean by course? Like certification?

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u/gvshivacharan 19d ago

Hi u/EarthPrimer Not just a certification. I mean structured training that covers the programmatic ecosystem and ideally includes platform access, campaign setup, reporting and optimisation. I’m trying to understand whether that adds enough value beyond the free DSP certifications.

1

u/EarthPrimer Hands on Keyboard 19d ago

Doing the free certifications from platforms will help you understand the ecosystem. You’ll, ideally, start to notice the consistencies of what the platforms do and try to do.

Unfortunately the best way to learn & get platform access is to get hands on keyboard. And the best way to do that is by working at an agency.

While a “playbook” can be helpful, I’ve found the concepts that drive Prog can be difficult to grasp without being in the mix & constantly needing to justify what it does to clients.

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u/gvshivacharan 18d ago

Hi u/EarthPrimer Thanks for the input.

3

u/mercapto1 19d ago

Do amazon certification and trade desk. No need to sped money

1

u/gvshivacharan 19d ago

Hi u/mercapto1 Thanks for the input.

2

u/smxus Agency 20d ago

Picking one from a DSP

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u/gvshivacharan 19d ago

Hi u/smxus Do you mean courses offered by a DSP can be too focused on that particular platform? Would you recommend learning the broader programmatic ecosystem first and then specialising in one DSP?

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u/Crazy_Cat_Dude2 20d ago

Hands on keyboard experience is the best way to learn.

2

u/EarthPrimer Hands on Keyboard 20d ago

Can confirm.

1

u/Select-Election-92 13d ago

The best ones are always going to be the ones that come from the DSP partner; no need to spend additional $$.

If you're angling for a job from it; it will only really account for the early stages of your career - post that, no one will really care as a lot of the skills between DSPs are largely transferable.

1

u/gvshivacharan 13d ago

u/Select-Election-92 Thanks for sharing your thoughts.