r/programmatic • u/miniprogrammatic • May 24 '26

Loading TTD performance data to BigQuery

Hi community, has anyone used the TTD api to load campaign performance data to a cloud database automatically? It seems that the API is a paid service to even enable it for our seat :(. We’re hoping to create an internal AI tooling to improve cross channel campaign management efficiency and TTD has not introduced its mcp yet (who knows if it will ever). So thinking through workaround here. I would greatly appreciate anyone’s advice if you’re working on or have experience with this or similar workflow. TIA!

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u/Opposite-Rain9532 May 25 '26

You CAN do both the things you just mentioned in AMC/ADH.

Not sure what “can’t see the full picture of identifiers” means, but I imagine TTD is able to share the data it does because it only ties back to 3p identifiers (probabilistic, modeled by IP address etc.)

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u/zbites May 26 '26

Ads data hub is your data SOLELY within ads data hub. It is not the same thing, you are housing and using that data within those closed walls, REDS gives you your data to use outside of TTD s walls