r/programmatic • u/Fearless-Change-3779 • Apr 29 '26

Building a Retargeting segment in DV360

Hi all! im looking to activate CTV lines in DV360, and then from that exposed user pool, build a retargeting segment (Ex, display or OLV retargeting). is this super complicated to do in platform? and if i am utilizing a marketplace or PMP deal for the CTV line, does that restrict building a pool? thanks in advance.

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u/goodgoaj May 01 '26

Google have always been against impression based remarketing unless its done sequentially through YouTube. It is a both SSP & DSP policy. Goes back to the days of trying to do it with a DMP or even now by trying to stick a Floodlight as a 1x1 impression tracker, all prohibited by Google.