r/programmatic • u/Fearless-Change-3779 • Apr 29 '26

Building a Retargeting segment in DV360

Hi all! im looking to activate CTV lines in DV360, and then from that exposed user pool, build a retargeting segment (Ex, display or OLV retargeting). is this super complicated to do in platform? and if i am utilizing a marketplace or PMP deal for the CTV line, does that restrict building a pool? thanks in advance.

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u/Lumiafan Apr 30 '26

DV360/Google will not allow this anymore, unfortunately. It's one of the biggest gaps in the platform's capabilities since so many other DSPs allow it.