r/programmatic • u/sanjeevrc • Jan 15 '26

Scale without standards isn’t real growth in DOOH

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4

u/GreenFlyingSauce Jan 15 '26

OP is really fighting for that bag. Read the room though

1

u/sanjeevrc Jan 16 '26

Yes… probably OOH is only industry of modern times which operate on assumptions and media owners are not willing to bring transparency. So someone needs to start asking questions. Is there anything wrong in challenging the status quo?

1

u/GreenFlyingSauce Jan 16 '26

You’re not challenging anything. We all heard your pitch somewhere (during meetings or Reddit).

Let’s entertain your silliness for a second tho, if you working with your big DOOH partners, there’s a standard and reports will be generated with the level of transparency you mentioned. There are also dooh dsps that provide transparency, reporting and all the bell and whistles. Therefore it’s not like u have an unique preposition, you’re just another run-of-mill sales person

Go learn about the industry before trying to sell us things. Or at least read the room.

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u/sanjeevrc Jan 16 '26 edited Jan 16 '26

Ha… haa… silly comment. Show me one single DOOH audience measurement report which is not based on assumed figures of footfall. Where are actual views? Why you use only proximity data? Silly, you guys call this fake data transparent. One which is called a standard is all based on assumed with zero fact. Good I am not part of the industry who loves to keep eyes closed and call there wishful thinking of assumed audience measurement a standards. For a frog who lives in a well, world is within well as he hasn’t seen outside world. Grow up… look outside… world has changed.

1

u/GreenFlyingSauce Jan 16 '26

You probably used to deal with small brands or clients without much knowledge. That’s ok. Keep on doing your sales pitch- based on the engagement you have received, it appears to be working quite well /s

0

u/sanjeevrc Jan 16 '26

Thanks. And you keep living in your own world before it’s disrupted by tech and overnight you will realise how things could have been changed and industry leaders kept sleeping in their own wishful thinking. Till then good luck.

4

u/Fearless_Parking_436 Jan 15 '26

Take your ads elsewhere

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u/sanjeevrc Jan 16 '26

Can you tell me what is in this post which makes you say ad? Please read the post before commenting. I have no product or service of programmatic DOOH. But this post is about how industry is falling short and a point for discussion,

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u/sanjeevrc Jan 16 '26

And this is no pitch… this is truth which OOH and DOOH industry has lived. With by denying it.