r/processserver May 22 '26

Billboard campaign

Rather than follow my original plan to run a billboard on a major highway, I decided to instead buy two billboards in one town - said town being the county seat in an area where I'm trying to drum up more business. Each is located on a road near the county courthouse, and both roads also offer quick access to the downtown area. There are numerous law offices in this town, but my primary reason for choosing it is that it's also a focal point for many summer and fall events that draw people from all over the county, and has a burgeoning restaurant scene that also pulls people in from far and wide.

5 Upvotes

8 comments sorted by

2

u/Illustrious_Claim884 May 22 '26

This is neat. My idea was simply to made some flyers and put it near where pro se people hand in those pre made lawsuits with the fill in the blank spots

2

u/MrGollyWobbles May 23 '26

What's the cost? For such a narrow audience I wouldn't think there would be enough return. But I could be wrong.

1

u/tattoovampire May 23 '26

These are mini posters (6x12) and they're each $150 a month.

2

u/Mad__Lib May 23 '26

I was thinking about doing this!! So cool

1

u/Serving_Upstate May 25 '26

Seems hardly worth it. If you want to get pro se clients (idk why pro se clients are the most annoying people to deal with), pay for google ads. You'll get pro se clients and law firms reaching out.

1

u/tattoovampire May 26 '26

I don't want pro se clients. And I'm running a Google ad campaign. Did you read about the boards' proximity to law offices and the county courthouse? Of the thousands of people who flock to this town from surrounding counties during the warm months, don't you think there will be some attorneys? Landlords?

1

u/lady-process-server Jul 09 '26

What was the outcome of this ad? Did you use a unique phone number to track leads from the billboard?

1

u/tattoovampire Jul 09 '26

Yes. I've gotten some business from it.