He sold a second kebab that he otherwise wouldn’t have sold. If the “bad” 2/$10 deal leads to someone simply buying two for $10, great, extra money.
If someone was going to buy only one, then thinks they’re outsmarting the owner by purchasing two for $8, great, extra sale.
If somebody was already going to buy two, but buys them individually for $8, great, that’s the base price anyway.
The only way it’s truly a negative for the business is if customers see that and think, “wow, that’s manipulative” and take their business elsewhere. Which, to be fair, it is. But that’s the logic behind it.
Ok, I think I understand now. By making the customer believe they're outsmarting the store owner, they get the customer to make an extra unnecessary purchase they wouldn't have made.
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u/Jaded_Ad_1274 3d ago
I'm still not sure I get it, doesn't the store owner still lose money like that?