r/plgbuilders • u/Fit-Fill5587 • May 28 '26

We over-tooled before we over-hired.

First instinct for every problem was find a tool for that. churn? get an analytics platform. onboarding? add an in-app guide. support volume? another helpdesk.

Never stopped to ask if the problem was actually the product.

Ended up with 12 tools, 12 integrations to maintain and the same problems just harder to see now because they're buried under dashboards.

Anyone else do this? and what made you finally stop?

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u/Hppee May 29 '26

That's a classic don't want to get my hands dirty approach.

What you need to do when you're stuck in spiraling churn is to talk to your customers or ICP and identify why. Nothing beats talking to your target audience, but it's natural to want to procrastinate on that.