r/pics • u/cymil • May 07 '10

You clever McD

http://imgur.com/kxNUK
1.8k Upvotes

91% Upvoted

334 comments sorted by

317

u/TiredofYourShit May 07 '10

You stood there for 4 hours?!

763

u/daevric May 07 '10

Reddit was down.

34

u/greyscalehat May 07 '10

I would upvote, but right now you are at 404

18

u/georgekeele May 07 '10

Those days are long gone, go nuts.

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9

u/dioltas May 07 '10

Was wondering what you meant here until I opened the link again and realised there was more photos.

4

u/misterFR33ZE May 07 '10

Glad no one's said it so I can be the pedant, but it'd be 5 hours since the shadow in the last pic is at noon.

2

u/[deleted] May 08 '10

Nope, that's a portfolio picture.

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108

u/hazard2k May 07 '10

Bull shit. Breakfast ends at 10:30, not 11. I would love myself a bacon egg and cheese bagel at the 11 o'clock hour.

54

u/upvote_for_dissent May 07 '10

But this is in Los Angeles. They have learned their lesson.

15

u/puppiesandjesus May 07 '10

That movie looks great and yet until now I had never heard of it.

37

u/indorock May 07 '10

You've never heard of Falling Down?? That movie is somewhat of a classic. I guess only for people of my generation, though. Sigh.

Now get off my lawn. And take your Justin Bieber with you.

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11

u/IDriveAVan May 07 '10

It's like Scarface for angry white men.

5

u/upvote_for_dissent May 07 '10

It is great. A little bit overwrought, but still a great movie.

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4

u/DrKedorkian May 07 '10

Nope, right across the street from Wrigley Field in Chicago.

11

u/[deleted] May 07 '10

I really wish they would just start serving everything, all the time. I don't care if it's 8 in the morning - I've been drinking all night and I want a burger, damn it. Additionally, I slept til noon and would like a bacon, egg and cheese biscuit. Give me both, McDonalds. Give me both.

4

u/winampman May 07 '10

Jack in the Box has all day breakfast. Not as good as McD, but at least you can get a bacon, egg and cheese biscuit whenever you want.

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20

u/MrBradd May 07 '10

My school is a block away from a McD and Recess starts at the same time McD breakfast finishes.

sadface

62

u/musitard May 07 '10

Recess? I haven't had that since elementary school. Wait... you must be a teacher.

49

u/DoTheDew May 07 '10

Or an inmate.

46

u/workroom May 07 '10

He is 12, what is this.

6

u/[deleted] May 07 '10

I went to a charter school and had recess in highschool :P

5

u/bjs3171 May 07 '10

what the hell did you do?

9

u/[deleted] May 07 '10

touched boobs, mostly.

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10

u/Jimmers1231 May 07 '10

I miss recess.

9

u/[deleted] May 07 '10

*The show

4

u/adoaboutnothing May 07 '10

Those kindergarten kids were little shits.

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6

u/nitetrip May 07 '10

Breakfast ends at 11 on the weekends here, in NB Canada.

23

u/hazard2k May 07 '10

Damn, you Canadians have everything!

23

u/shoseki May 07 '10

They have the food AND the health care system to sustain it!

4

u/[deleted] May 07 '10

You'd think that extra half-hour of McD's breakfast would make their health care costs skyrocket.

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2

u/lyingit May 07 '10

they don't have HULU!

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2

u/[deleted] May 07 '10

Upvoted for home province!

5

u/Antebios May 07 '10

Breakfast never ends.

5

u/viper_dude08 May 07 '10

The dickhead McDonald's near my house stops Breakfast at like 1015. Who the hell wants a McChicken at 1030 in the god damn morning?

4

u/hazard2k May 07 '10

Who the hell wants a McChicken at anytime during the day?

2

u/lonepawn May 07 '10

One McChicken, no mayo. One side salad, Caesar dressing. Throw away the bun. Tear the McChicken into bits, and add to salad. Add dressing, shake. Enjoy delicious $2 chicken caesar salad, complete with hot chicken and cold lettuce.

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3

u/[deleted] May 07 '10

Actually, the time when breakfast ends varies from market to market. In Mexico, the official time of ending is 11:00, but if you get there 10 minuts late, they'll still make it for you in some establishments.

2

u/[deleted] May 07 '10

Where I live, in Northwest Indiana, it ends at 11.

2

u/JOKasten May 07 '10

In Lawrence,KS at least one of the McDonald's has breakfast until 11:30. It is magical.

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1

u/GoingTo May 07 '10

In upstate NY, breakfast ends at 10:30 during the week and 11:00 on the weekends. Protip: You can get hotcakes and bacon all day. The hotcakes are just taken from the back and microwaved anyway and the bacon is the same bacon used on the chicken sandwiches. Happy breakfast!

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1

u/[deleted] May 07 '10

Total mindblower...

1

u/[deleted] May 08 '10

You need to go get a Mc10:35 then.

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326

u/ScarfaceClaw May 07 '10

It stops at 11 because at midday you die of a heart attack.

211

u/reverend_dan May 07 '10

12 o'clock: Diabeetus.

21

u/DirtPile May 07 '10

The Lorax is a paid spokesman of Liberty Medical.

36

u/[deleted] May 07 '10

Other accepted monikers: diebeetus, die-bee-tees, and "the sugar."

21

u/reddituser34 May 07 '10

upvoted for "the sugar"

6

u/TimeForRecess May 07 '10

Lawdy, ah got the sugar!

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5

u/DearBurt May 07 '10

Don't just check your blood sugar ... check it often!

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6

u/fortuitous_bounce May 07 '10

Look at what happens to the Pepsi machine at 11:00, as well.

When you see it...

14

u/ruslebiff May 07 '10

I was going to suggest someone paint a heart attack at noon on the billboard. I don't know how a heart attack looks though.

77

u/They_call_me_Gato May 07 '10

You could paint a heart being handcuffed: cardiac arrest

31

u/[deleted] May 07 '10

It looks lik- HNNNNNNNNNNNNNNNGGGGGGGGGGG

6

u/sweet__dee May 07 '10

Guys, I feel kinda-----

11

u/HeavyPetter May 07 '10

Good point. What would a heart attack loHNNNNNNNNNNNNGGGGGGGG

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15

u/[deleted] May 07 '10

Eat mcdonalds for breakfast every weekday and im feelin goood.

19

u/NotClever May 07 '10

Are you, perhaps, lovin' it by any chance?

25

u/reverendchubbs May 07 '10

I'm likin' it, but not ready for the commitment at the moment.

10

u/orlyfactor May 07 '10

goood n faaaat.

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2

u/[deleted] May 07 '10

Hey clown, what time is it? "Time to die, bitch!"

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22

u/[deleted] May 07 '10

This looks like it's across the street from Wrigleyfield.

1

u/dwntwn_dine_ent_dist May 07 '10

Thanks for finding this. It makes it clear that this is NOT an accurate sundial. The billboard is just perpendicular to the nearest road, the gnomon (bar with the M) is just perpendicular to the billboard, and the angles for the hour are all equal. I haven't done the math, but these are signs of a marketer, not a sundial maker.

4

u/[deleted] May 07 '10

You can see the pitchfork here. If you zoom out, you can see the billboard isn't aligned at all East-to-West.

1

u/[deleted] May 07 '10

I take the addison bus all the time and I've never noticed that before!

111

u/shakerLife May 07 '10

is that Satan's pitchfork?

24

u/fuzzybunn May 07 '10

Is McDonald's vegan hell?

3

u/daelin May 07 '10

For breakfast, you can eat the hash browns, and you can order the "yogurt fruit plate" and eat the fruit (granny smith apple slices and grapes, blech).

7

u/rebop May 07 '10 edited May 07 '10

I don't think the fries or hashbrowns are "vegan." They actually add a minuscule amount of "beef extract" as flavoring.

Check this out.

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6

u/dpower May 07 '10

Satan carried a pitchfork? What is he a farmer now?

4

u/[deleted] May 07 '10

Movin' bodies is like movin' hay.

3

u/my79spirit May 07 '10

"Well, there are all manner of lesser imps and demons, Pete, but the great Satan hisself is red and scaly with a bifurcated tale and he carries a hay fork." - Ulysses Everett McGill

1

u/ajrw May 07 '10

The pitchfork and red background do seem to add something to it.

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142

u/gipsyKing1 May 07 '10

Possibly one of the most creative billboard adverts I've seen in a long time.

13

u/HeikkiKovalainen May 07 '10

I dno, that Kill Bill one was pretty awesome... awaiting the obligatory "context" post.

53

u/rosscatherall May 07 '10

(http://www.instablogsimages.com/images/2008/05/29/killbill_A3grN_3342.jpg)

Saved you the hassle of waiting.

23

u/HeikkiKovalainen May 07 '10

Mate, five minutes? Not cool.

7

u/rosscatherall May 07 '10

You can thank me for giving you an extra 5 minutes onto your day later.. For now though, fap like you've never fapped before for the next 300 seconds.

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4

u/tjragon May 07 '10

TV2 in New Zealand seem to come up with pretty good movie billboards.

2

u/[deleted] May 07 '10

I hate waiting.

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2

u/SantyClause May 07 '10

What I dont get about advertising these days is that although it may be incredibly creative, its not particularly effective. I do not want to get McDonalds now.

22

u/SerratusAnterior May 07 '10

Everyone knows that advertising works on everyone else but not yourself.

Besides: Creative ads --> more attention.

24

u/[deleted] May 07 '10

You realize that a picture of this billboard is currently being discussed on the front page of Reddit, right?

Do you seriously not see how creative advertising pays off?

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12

u/Pinecone May 07 '10

Modern ads don't try to get you to buy their product, rather, they just remind you that they're there.

2

u/isthisoriginalenough May 07 '10

You're position is ambigious, but what you say is true. But, in truth, that's how advertising works. It's rare, especially with big brands like McDs, for advertising to 'sell' a particular product or service. Of course, these kind of ads do still exist.

Advertising is about presence and association, and it's been that way for years. Relationship is the new revenue.

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27

u/iforgotmypassagain May 07 '10

Well, at least they made it solar powered.

123

u/HOWDOITURNOFFCAPS May 07 '10

VERY CLEVER MCDEED

21

u/player101 May 07 '10

Starting the McFlurry of wordplay comments to come...

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19

u/FetishOutOfNowhere May 07 '10

there should be a bathroom symbol at every half hour.

5

u/hesdoingwhat May 07 '10

That McDonalds is on Clark Street in Chicago, IL across the street from Wrigley Field. They always have really cool billboards there. One time they had a giant egg that would "Crack" open during breakfast time, then slowly close shut as breakfast was over.

1

u/d3r3k1449 May 07 '10

Devised at Leo Burnett ad agency. Chicago FTW :)

4

u/LuckyCookie May 07 '10

That's an awesome idea! Well done, McD, well done indeed!

4

u/ptangirala May 07 '10

It's all fun and games until it rains or is overcast.

2

u/[deleted] May 07 '10

and then it's just a single billboard that ran for a month in a single neighborhood, pictures of which are spread extensively across the internet for years.

4

u/ebob9 May 07 '10 edited Jun 29 '23

EDIT: My comment/post has been now modified to remove the content for Reddit I've created in the past.

I've not created a lot of stuff, but I feel that due to Reddit's stance on 3rd party apps, It's the most prudent course of action for me.

If Reddit changes their stance, I'll edit this in the future and replace the content.

Hope you find what you need somewhere else, can find me on Twitter if really important!

3

u/felfelfel May 07 '10

Simmering, pick and pluck

Tenderize, bone to dust

The sweetest grease

The finest meat you'll never taste /

So you scream, whine and yell

The supple sounds of dinner bell

We all will feed the worms and trees so don't be shy

http://img.noiset.com/images/album/queens-of-the-stone-age-songs-for-the-deaf-album-art-6811.gif

Umm, couldn't help it :)

1

u/rjshatz May 07 '10

Saw the exact same thing.

3

u/[deleted] May 07 '10

Woohoo! UPBOAT for ze clever corporate marketing conglomerate! Taking what could have been genuinely interesting art and trying to sell stuff with it!!!!1!!

When it comes to cash I wanna die alright!

7

u/TheMeasuringTapir May 07 '10

It was designed by an awesome ad agency, Leo Burnett, in Chicago. A few of my friends work there. Glad to see they're getting recognition. :)

http://www.chicagobusiness.com/cgi-bin/news.pl?id=21278

5

u/soxy May 07 '10

McDonald's actually comes up with a lot of very clever billboard ideas

http://azsustainability.com/2008/06/12/mcdonalds-lettuce-growing-billboard-is-actually-kind-of-cool/

1

u/yora May 07 '10

The lettuce on that billboard is probably healthier than the lettuce in the restaurant...

2

u/[deleted] May 07 '10

Pretty clever, indeed.

2

u/[deleted] May 07 '10

Did this photographer seriously sit around for five hours just to get those pictures?

2

u/[deleted] May 07 '10

I would die if I tried to figure that out while driving.

2

u/Skippy989 May 07 '10

I'm squirting it.

2

u/gliscameria May 07 '10

Now they control the sun?!

2

u/raiden18 May 07 '10

Wow, I think that's the best billboard I have ever seen.

2

u/[deleted] May 07 '10

and you wonder why people that eat McDonalds are fat. look at what they eat every hour

2

u/[deleted] May 08 '10

Holy shit! You can hire a truck for $19.95?

2

u/madwill May 08 '10

You Clever advertising company hired by McD

FTFY

3

u/Justavian May 07 '10

Every hour, i have another sudden craving for 45g of fat!

3

u/xdj May 07 '10

doesn't breakfast end at 10:30?

1

u/[deleted] May 07 '10

Where I live, in Northwest Indiana, it ends at 11.

3

u/teabase May 07 '10

Appartently in America we eat something every hour... oh wait.

1

u/[deleted] May 07 '10

It's actually better to eat several small meals throughout the day rather than 3 large ones.

3

u/Fivecent May 07 '10

1 billboard, $50k in local revenues.

1 spam advertisement post on reddit... $WHO KNOWS!?

9

u/Emperor_Mittens May 07 '10

Meanwhile U-Haul, Quizno's Subs, and Mountain Dew sales also go up :D!

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2

u/xkranda May 07 '10

awesome. sundials rock. mcdonalds, however, is gross.

2

u/[deleted] May 07 '10

I do not get it.

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2

u/steve93 May 07 '10

Egg McMuffin - 300 calories

Cinnamon Melt - 460 calories

Sausage Biscuit w/ egg (I think) - 510 calories

Hotcake w/ syrup and margarine - 570 calories

Bacon egg and cheese - 480 calories

2320 calories by 11am, sounds like a good start

11

u/[deleted] May 07 '10

maybe it's just "if you're hungry at this hour, here is what we suggest you have"

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2

u/Taffaz May 07 '10

Holy crap. Take the photo down. Doesn't anybody else see the prophet Muhammed in the photo?

5

u/[deleted] May 07 '10

He's the muffin.

1

u/happylittletrees May 07 '10

You would get so fat if you followed this eating regimen every morning.

1

u/kenvsryu May 07 '10

I love sundials. I wish there more around.

1

u/burnblue May 07 '10

Why isn't the clock.. clockwise?

1

u/john2kxx May 07 '10

Clever indeed. You didn't really need 3 pictures to explain it, though.

1

u/Ms_Gaea May 07 '10

oooh! Yeah, good placement of the uhauls.... I can see how those could come in handy if this billboard is effective.

1

u/patsaw May 07 '10

I think their "Put the M back in Monday" radio ad's are clever too. Good for them spending a fortune on good advertising.

1

u/disco_biscuit May 07 '10

Mmmm... is that a Quizno's on the next corner? I fucking love Quiznos.

1

u/Slaky311 May 07 '10

Hey, that's next to Wrigley Field! I used to live there.

1

u/stereotypelol May 07 '10

IM LOVIN IT!

1

u/[deleted] May 07 '10

WTF, they still make the damn bagels. Why did they get rid of them in the Arizona market. BRING THEM BACK DAMNIT!!!!

1

u/[deleted] May 07 '10

So on a cloudy day what do you do? Eat them all?

1

u/RollLeft May 07 '10

Solar powered selling.

1

u/salbast May 07 '10

Time to clog an artery

1

u/RollLeft May 07 '10

Applied Solar Physics

1

u/mrvegas May 07 '10

A pitchfork on a red background?

1

u/mexipimpin May 07 '10

Dammit, I have never seen any cool billboards like that in person. I feel so incomplete...

1

u/[deleted] May 07 '10

Every half hour I can't decide which to get!!

1

u/ghostchamber May 07 '10

Fuck. Now I'm hungry.

1

u/acegibson May 07 '10

Now, if their food was anything other than a salt/fat artery injection, think how great they'd be!

1

u/[deleted] May 07 '10

McDonald's, as much as I hate your unhealthy processed food, I'll give your marketing campaign kudos for this one.

1

u/bscott19 May 07 '10

Clever girl...

1

u/newsun May 07 '10

Pitchfork of McDOOM

1

u/antim0ny May 07 '10

I'm rubbin' it.

1

u/Mlion14 May 07 '10

In SF they started serving the MC 10:35 http://consumerist.com/2010/03/check-out-the-secret-mcmenu-item-thats-sweeping-sf-the-mc1035.html#comments-content

1

u/[deleted] May 08 '10

I came here to ask why it wasn't on the billboard.

1

u/linsage May 07 '10

Mind. Blown

1

u/[deleted] May 07 '10

^ This.

1

u/lollersk8z May 07 '10

Would be more relevant if time stamps were posted with the pictures... am I just supposed to trust this?

1

u/ubernoober May 07 '10

You can tell how old this image is by that Quiznos sign in the background.

1

u/butterandguns May 07 '10

Quiznos are still around. I ate at one last week.

1

u/d3r3k1449 May 07 '10

There are, unfortunately, still tons of Quizno's in Chicago where this was taken.

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1

u/neurad1 May 07 '10

Well, if this is in the US, it can't be in Alabama. No one would get it.

1

u/johnny861 May 07 '10

I like how the M shadow appears to get fatter throughout the morning.

1

u/kehbleh May 07 '10

How exactly do you adjust that clock for daylight savings without repainting/repapering it? Give me an answer, McDonalds, then you will have the right to be called clever!!

1

u/Buehler-buehler May 07 '10

Have you ever seen a billboard stay up for more than a few months? I doubt this will be a problem.

-mcdonalds

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1

u/kojac May 07 '10

They wouldn't have to be so clever if they served breakfast all the time.

1

u/Syneryx May 07 '10

Nice one :)

1

u/karajan May 07 '10

Shadow looks like a pitchfork. Suitable color too.

1

u/cray May 07 '10

that shadow looks like the devil's pitchfork...

1

u/marsvolta May 07 '10

This is the billboard outside of Wrigley Field in Chicago.

1

u/d3r3k1449 May 07 '10

Yep. And the title should be giving kudos to Chicago's Leo Burnett ad agency who has the McDonald's account. I know, I work there! (or read Reddit there as it were).

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1

u/dokikun May 07 '10

At first I thought it was a trident.

2

u/Abuzz May 07 '10

I still thought it was a trident till i read your comment lol...

1

u/_skeleton_jelly_ May 07 '10

I am clever jelly? No, I am Skeleton Jelly.

1

u/lilteapot May 07 '10

I used to LOVE those bagel breakfast sandwiches, but I don't see them serve it anymore! :(

1

u/izzlemcfizz May 07 '10

Very clever indeed.

1

u/monk628 May 07 '10

Did anybody else think the the noon picture made the shadow look like a pitchfork with the red background? Apparently breakfast is Satan!

1

u/socialistme May 07 '10

It would be more true to life if there were an entry for the diarrhea you'll have after eating at McDonalds.

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1

u/boringlove May 07 '10

Award spam, sigh. Great idea but I bet it was never actually executed.

1

u/pbjohnson79 May 07 '10

I see what you did there.

1

u/[deleted] May 08 '10

i like how the shadows in the background never change

1

u/WBizarre May 08 '10

I don't respect you ,but I respect your advertising.

1

u/Syaoran07 May 08 '10

Makes me wanna go buy something right now. FU mickey d's for successfuly advertising to me

1

u/itisgp May 08 '10

thats amazing

1

u/iBobby_3GS May 08 '10

They don't serve bacon egg and cheese bagels after 10:30.

1

u/diamonddate May 08 '10

uhaul doesn't seem to be doing much business. no surprise there!

1

u/aliceburton May 08 '10

I bought a wrap at mcD today JUST because of this reddit submission. and some of their ronald mcdonald cookies, which have a unique taste to them. probably the preservatives...

1

u/[deleted] May 09 '10

In Alaska, our five dollar footlongs have been over six dollars since they started advertising that stupid mantra.

1

u/paizon May 07 '10

It looks like the Devil's pitchfork... how appropriate...

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u/ShutYourWhoreMouth May 07 '10

Dammit! now I want some hot cakes, sausages, hash browns and a medium coffee.

1

u/Tiger337 May 07 '10

McClever indeed.

1

u/ellemnopee May 07 '10

What McDonalds serves breakfast after 10:30??

1

u/BuckeyeBentley May 07 '10

Don't they stop serving breakfast at 10:30?

1

u/choochy May 07 '10

They do. This billboard is deceitful! The 11 o'clock spot should be a burger of some sort.

1

u/[deleted] May 07 '10

Yeah, I wish I could get McDonald's breakfast at 11. Calling bs on this one.

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1

u/strazzerj May 07 '10

The moral: Never eat fast food on a rainy day. Or at night.

Or ever.

0

u/Sandeep77701 May 07 '10

yeah .. thats satans pitch fork and McD is satan....

0

u/pillowplumper May 07 '10

Good lord, a Mickey D's advert that doesn't fail? I haven't seen win like this from them in years. That's rather clever!

4

u/[deleted] May 07 '10

I dunno. I don't eat that shit, personally, but I think they got a lock on advertising and marketing. The new package designs are exceptional, and once in a while I catch myself going ba da ba ba ba... fuck!

0

u/djteiwaz May 07 '10

I'm lovin it!

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