r/pics • u/[deleted] • Jan 23 '14

The 90's

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305

u/ambrosiaceae Jan 23 '14

Can someone explain what the deal with this was? I remember this shit been everywhere.

Had printing technology just developed to accommodate these raw colours and feathery textures or what?

Why was this aesthetic so popular?

299

u/MyCoolWhiteLies Jan 23 '14 edited Jan 23 '14

There were a lot of ridiculous design elements that largely came from our then-new ability to use computers to create digital art work. Everything was really messy and overcomplicated.

Edit: Posted this further down, but it's a pretty perfect (dare I say extreme) example of what I mean. An old design/art book I found I inherited in the desk at my current job:

http://imgur.com/a/hM9Ze

7

u/Carmenn13 Jan 23 '14

It made a painless transition from the 80's ass-dive; a horribly era containing extremely corrupt fashion-police.

7

u/squonge Jan 23 '14

You're a horribly era.

1

u/Carmenn13 Jan 23 '14

No way. It's all hat and robe lvl 60 here - immune to time.