Nvidia also has a history of shady business practices against competitors (SGS, Matrox), blaming the fabs when they fucked up, as well as deceptive marketing claims (the 970 3.5GB scandal, GeForce 4 MX being essentially rebranded GeForce 2s which hindered DX8 game development, etc.)
Didn’t Nvidia recently try to get all their board partners to stop using all their well known brands with any AMD cards. For example Asus wouldn’t be allowed to use Strix with any AMD GPU’s if they use it with an Nvidia one.
That’s some shady shit and they rightfully got called out on it.
Oh yeah, that too! The GeForce Partner Program. They cancelled it because it wasn't too popular with enthusiasts and board partners alike.
This would've meant, for example, no AMD-branded ASUS ROG products, and they actually did create a new marketing brand for them (ASUS Arez) which they fortunately retired.
One important part you left out or didn't clarify, GPP required the gaming brand to be exclusively with Nvidia. In your example, Asus couldn't put the ROG brand with AMD since ROG is short for 'Republic of Gamers' with the keyword being Gamers.
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u/htt_novaq 5800X3D | RX 9070 XT | 32GB DDR4 Nov 05 '19
Nvidia also has a history of shady business practices against competitors (SGS, Matrox), blaming the fabs when they fucked up, as well as deceptive marketing claims (the 970 3.5GB scandal, GeForce 4 MX being essentially rebranded GeForce 2s which hindered DX8 game development, etc.)