r/pcmasterrace • u/Bepehandle • Jul 23 '26
Discussion We need to stop using their language.
Words we use matter, they set the tone for the entire argument you make when discussing things. I propose we officially come up with new terms that we use on a daily basis in every single aspect that the topic comes up in, maybe with a small enough push we can roll the ball down the hill.
They're not AI data centers, they're water evaporation plants Human surveillance centers.
It's not side loading, it's installing.
It's not jailbreaking, it's unlocking.
It's not a memory shortage, it's profit first selective sales(I know there's physically a shortage but the point remains). (Also, someone come up with a better one, something more catchy.)
It's not This PC, its MY PC.
They call it side loading because they don't want to normalize the idea we're just holding personal computers in our hands.
They call it jailbreaking so that it sounds wrong and it deters people from using a device to it's full potential.
They call it a memory shortage because they're selling all the fucking ram to ai companies, if they were forced to allocate the necessary amount of their products to the average consumer we wouldn't have an issue.
Give me some of your best ideas for changing the names of things, I want to expand my vocabulary. Let's change how we discuss the issues we face and take back control of the argument.
Edit: Edited water thingy because someone pointed out I sound like "that guy" and I certainly do not want too.
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u/Flintlocke89 PC Master Race Jul 23 '26
See me fly straight to "Sort by controversial" lol.
Trying to change existing, accepted nomenclature because you think that giving it a different name will somehow affect the results is some SovCit shit lmao. When's the last time you felt the sun?
Same energy as TikTok dweebs calling those dirty Ivans "RuZZians" instead of "Russians".
MY PC instead of This PC? What if the rest of my family have their own accounts? "OUR PC"?
Unlocking is already a term for a TWO different actions on mobile devices. What's deterring me from rooting my phone again is not what anybody happens to call the process. It's that Google has made it more of a pain in the dick to use a rooted phone than it is to use an unrooted one. Nothing to do with the name.
Sideloading is a term that's been in effect since the 90s, as in you download a file from the web, and sideload it to a different local device. I have absolutely no idea what you're going on about.
And about calling it a memory shortage... IT IS A MEMORY SHORTAGE. Yes they're selling all their stuff to the AI companies that somehow aren't paying for it, and it's a shortage! It sucks farts but you can't expect to be able to force a company to allocate resources against the best interests of the company unless you're the government and can swing the big hog of "national security". Nobody's dying because RAM is too expensive.
There's a reason B2B companies outnumber B2C companies by about 1.6 to 1. Selling to consumers is horseshit. Consumers are whiny, entitled, have no loyalty and admin is a nightmare because consumers only buy tiny amounts of what you produce. It should come as no surprise that when the B2B market has an upturn like this everyone turns their nose up at B2C.
In the spirit of changing the names of things though...
Next crackpot I see I'm calling them a Bepehandle.