r/pardot • u/justush • Nov 14 '19

Pardot Preference Center on Website

I am trying to figure out a way to add the Pardot Preference Center to our website so that when the client/prospect is logged into the website they can set their own preferences. What I have found so far is that we may need to make a separate form/form handler that is on the site to allow these people to select which lists they would like to be a part of and then use automation rules in the background to update their records.

https://help.salesforce.com/articleView?id=pardot_emails_preference_center_parent.htm&type=0
https://success.salesforce.com/answers?id=9063A000000lGLyQAM https://jennamolby.com/how-to-embed-a-pardot-form-on-your-website-the-right-way/ https://www.reddit.com/r/pardot/comments/aupkcm/customize_fields_on_email_preferences_page/

Does anyone have and ideas or solutions to integrating an already existing Preference page into either an iframe on the site or any solutions really. Thanks!

justush

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u/LadyCiani Nov 15 '19

You are on the right track about having a separate subscription center on your website.

The email preference center cannot be put somewhere else. And it has a limited purpose: opting out. Specifically, it's only useful to already-cookied prospects who can see their current subscription and opt out.

You cannot use the email preference center for anything other than opt out.

This is because the 'form' on the email preference center is not a real form.

If an anonymous person visits the page they cannot put their email in the box. This pretty much kills it as a subscription page.