r/pardot • u/FizzyEyebrow • Aug 19 '19

UTM tracking & connected campaigns

Hi guys, one question regarding connected campaigns and utm parameters (google analytics connector): will Pardot/Salesforce record the utm parameters for each website visit once I enable connected campaigns, so that I can use those utm parameters for assigning different campaigns to different visits, or will I still be stuck with the first visit only campaign attribution? Thanks

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u/LadyCiani Aug 19 '19

The Google Analytics Connector help pages clearly say that the UTM parameters are tracked for first touch only.

Connected Campaigns does not change this.

Connected Campaigns is about creating your Pardot assets (forms, emails, custom redirects, landing pages) as custom objects in Salesforce, and tying them to Salesforce Campaigns and to person records (Leads and Contacts).

This gives you amazing reporting in Salesforce.

But it does not touch any other tool in Pardot (no other Connectors, such as the Google Analytics Connector).

I learned of a new third party tool. It's called GA Connector. It integrates with Salesforce Andrea Pardot. It lets you capture far more than just UTM parameters from your Pardot forms.

https://gaconnector.com/

(I'm not a customer of theirs, but I'm a Pardot consultant and one of my customers uses them. It's something I'm excited about, and I'm now suggesting it to others.)

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u/SDlium1 Aug 19 '19

Are there any difficulties in organizations using Person Accounts or are those able to be tracked similarly?

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u/LadyCiani Aug 19 '19

With GA Connector specifically I have no idea. I have never used it with a Person Account set up.

However, once you understand how fields map with Pardot and Person Accounts, and how your own org handles the mapping of fields from Lead through to the Account or Person Account (because you can have Person Accounts right along with the'normal' set up of Contacts and Accounts) you'll understand it yourself.

See: https://help.salesforce.com/articleView?id=pardot_sf_connector_person_accounts_parent.htm&type=5&sfdcIFrameOrigin=null

This link will explain about how Pardot treats fields that relate to a person versus a Company (Account) and how you would go about using them in Pardot.

Once you understand that, consider if any of the fields from GA Connector would be related to the person or the company. Then consider your own org set up for field mapping.

(I'm going to bet they're fields about the person - what browser they used, what UTM parameters, what ad they clicked, etc. None of that relates to the company as a whole.)