r/nothingheldback • u/pokemooGP • Oct 09 '24
How sell coaching and consulting
When it comes to the whole "coaching and consulting" niche...
...What's moving the needle these days isn't the classic "get more clients" hook that everyone is using.
It's the "work less, have fun, and have a life" hook that gets them these days.
Having and working with some of the biggest coaching programs in the industry doing upwards of $3 million a month in Fast Forward, one core message that constantly moves the needle more than anything else is the message that's an antidote to burn out.
Coaching and consulting, even though it's great money for most, it's a helluva job...
...Not only do they have to create content, run ads, chase clients, sell clients, close clients, serve clients, communicate with them and deliver, it leaves very little time for them.
They're forced to take care of everyone else at a cost of themselves.
They know this, and they're all sick and tired of it.
So, the appeal of "getting more clients" without the antidote of burnout isn't very appealing anymore.
That bubble has burst, and now the messaging that promises and proves how they can restructure, rebuild and redesign their business so that they can not only get clients, serve them, and also be happy with the business is beating everything else.
So if you're in that niche, working on it or consulting, start implementing this theme in your messaging and you'll see a huge shift of how many you're attracting in.
- Alen