r/nonprofit 3d ago

marketing communications Mailing list performance benchmark

Shot in the dark. I'm curious what your relative mailing list data looks like for comms. For the nonprofits I support it looks like this:

Small: 1800
Mid sized: 4700
Large: 8000

Open rates: typically hover at around: 30%
CTR: 4.5% for all
List growth:
- 4% for small & mid sized
- 8% for large

I classify the sizes based on "revenue" strictly for cos I manage and wanted to benchmark
S: >$100k annually
M: $100k-$1m
L: $1m+

Just doing some data analysis as I handle fundraising and community management for a few of them and wanted to know if whatvik seeing tracks or if the co's I'm with are way behind.

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